President William Ruto announced plans to attract digital nomads to Kenya during the 2024 Magical Kenya Travel Expo.
According to the Head of State, the newly implemented Digital Nomad Work Permit enables remote workers from all over the world to live and work in Kenya, enriching their lives with the country’s breathtaking scenery and vibrant culture.
The President was speaking at the Uhuru Gardens in Nairobi, where he emphasised Kenya’s growing reputation as a top global tourism destination.
He stated that by creating a welcoming environment for digital nomads, the government hopes to establish Kenya as a hub for remote work while also boosting the tourism industry.
“Digital nomads can experience the wonders of Magical Kenya every day while contributing to local economies,” President Ruto stated.
“This initiative not only enhances our appeal as a destination but also fosters a vibrant ecosystem that supports innovation and entrepreneurship.”
President Ruto also announced a visa-free policy for visitors from select countries, allowing tourists and business travellers to explore Kenya without the hassle of visa applications.
This policy aligns with Kenya’s broader strategy to welcome people from around the world, encouraging tourism and cultural exchange.
Additionally, the President introduced a new Electronic Travel Authorisation (eTA) specifically for transit passengers at Jomo Kenyatta International Airport.
This allows travellers with layovers to step out of the airport and explore Kenya, enhancing their travel experience and encouraging longer stays in the country. T
The eTA caters to both transit and long-connection travellers, enabling them to immerse themselves in the local culture and attractions during their time in Nairobi.
These initiatives come amid a resurgence in Kenya’s tourism sector, which generated Ksh 352 billion in revenue in 2023 from over 2 million visitors.
With an ambitious goal of attracting 5 million tourists per year by 2027, the government understands the significance of appealing to a modern audience that values work-life balance and unique travel experiences.
The Magical Kenya Travel Expo, now in its 14th year, provides an important platform for connecting local businesses with international markets and fostering partnerships that promote long-term growth in the tourism industry.
The event highlights Kenya’s distinct offerings, emphasizing its rich cultural heritage and breathtaking landscapes, which appeal to both digital nomads and travelers.
Source: Citizen
