In a significant move to elevate Dubai’s global tourism appeal, the Dubai Department of Economy and Tourism (DET) and Hilton have signed a Memorandum of Understanding (MoU), focusing on enhancing visibility and refining service excellence in the city’s hospitality sector. This partnership aligns with Dubai’s Economic Agenda, D33, aimed at positioning Dubai as a top destination for both leisure and business, and further exemplifies DET and Hilton’s commitment to creating premium experiences for international visitors.
The MoU establishes a foundation for joint marketing initiatives, emphasising Dubai’s unique offerings through global advertising campaigns and social media. By incorporating seasonal travel packages, the partnership will showcase Dubai’s signature attractions while offering Hilton Honors loyalty program members exclusive Dubai experiences. Hilton, with over 195 million Honors members worldwide, will leverage DET’s resources, particularly in team training offered through Dubai College of Tourism. This will ensure Hilton staff are skilled in cultural awareness and customer service, elevating the standard of guest experiences throughout Dubai.
His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted the role of Hilton in Dubai’s tourism evolution, emphasising that this MoU will bolster Dubai’s presence on the world stage while enhancing service quality within the city. This collaboration exemplifies Dubai’s culture of public-private partnership and strengthens the city’s tourism ecosystem. Through this partnership, more global travellers are expected to discover Dubai’s offerings, fostering advocacy and encouraging repeat visits.
Hilton, a global hospitality leader with 24 properties across nine brands in Dubai, will bring its extensive industry expertise to this strategic partnership. Guy Hutchinson, Hilton’s President for the Middle East and Africa, commended Dubai’s leadership in tourism innovation and Hilton’s commitment to supporting Dubai’s vision for unmatched hospitality. Hilton looks forward to participating in DET’s training programs to cultivate the next generation of hospitality professionals.
Dubai’s tourism sector has shown impressive growth, with the city recording a 7.5% increase in international visitors from January to August 2024 compared to the same period in 2023, when a record 17.15 million overnight visitors were welcomed. The hotel industry has achieved an average occupancy rate of 76.2% this year, reflecting Dubai’s sustained popularity as a premier travel destination. The DET-Hilton partnership is poised to enhance Dubai’s hospitality standards, supporting Dubai’s position as a global tourism leader.
Before you pack your bags for your next trip, take a moment to plan and acquire the right travel insurance.
In Summary
Road trips have become a popular weekend activity for individuals and friends, who often drive to neighbouring counties and towns in countries like Uganda and Tanzania.
Kenyan companies have capitalised on these developments by adapting travel products that cater to various market groups.
In recent times, significant investments in road, railway, and air transport have revolutionised mobility across East Africa.
Kenyan companies have capitalised on these developments by adapting travel products that cater to various market groups.
Road trips have become a popular weekend activity for individuals and friends, who often drive to neighbouring counties and towns in countries like Uganda and Tanzania.
Families now routinely plan holidays well in advance, especially to popular coastal regions like Mombasa and Diani, thanks to the convenience provided by the Madaraka Express railway service and the modernization of the Nairobi-Mombasa road.
ADVERTISING
Additionally, annual religious events have also spurred inter-regional travel, with Kenya, Rwanda and Uganda benefiting greatly from this.
For instance, Uganda’s Martyr’s Day attracts pilgrims from across the region to Namugongo, while the Kigali Genocide Memorial Centre is a popular visit destination for many Kenyans.
Furthermore, the visa-free agreement between Kenya, Uganda, and Rwanda has facilitated extended stays for Kenyans across the region, whether for business, tourism, or education.
The completion of the 500-kilometre Standard Gauge Railway has also opened up tourist resort cities such as Kilifi and Lamu, enhancing local tourism
Looking into the future, discussions to open up Africa’s 54-country borders courtesy of the Africa Continental Free Trade Area are expected to revolutionise travel at an unprecedented scale, expanding travel bucket lists and tourism numbers across different countries.
This surge in travel underscores the importance of travel insurance.
It’s often seen as an unnecessary expense, but it can be a lifesaver in case of unforeseen circumstances.
It provides a financial shield, allowing you to enjoy your trip without worrying about the loss emanating from travel-related potential risks.
With coverage spanning from medical expenses, emergency evacuations, trip cancellations, and lost luggage, you have the assurance of protection in the event of unforeseen occurrences.
One of the lesser-emphasised benefits of travel insurance is the 24/7 assistance service, which can help with lost passports, legal matters, or other emergencies, and even offer third-party aid to make your travel smoother and more enjoyable.
This service ensures that travellers have access to support at any time, no matter where they are in the world.
For instance, if you misplace your passport, the assistance service can guide you through the process of obtaining a replacement quickly.
In case of legal issues, they can provide advice or connect you with local legal experts.
Additionally, travel insurance can assist one in taking care of medical emergencies by coordinating with local healthcare providers and arranging for necessary treatments.
Travel activities like hiking, skiing, or scuba diving increase the risk of accidents.
Travel insurance also provides peace of mind by reducing anxiety and stress levels, allowing travellers to enjoy their journey knowing they are protected against anticipated risks.
It also ensures unexpected costs don’t derail your travel plans and budget.
Remember the specific coverage offered by travel insurance policies can vary greatly.
It’s essential to read the policy carefully and choose one that aligns with your travel plans and needs.
Before you pack your bags for your next trip, take a moment to plan and acquire the right travel insurance.
Travel Agents, travel consultants, travel advisors, travel specialists, and travel counselors are terms used interchangeably to describe the travel professional who helps to arrange travel for clients. Travel itself has always been in a state of transition.
The industry has evolved significantly since travelers carried paper tickets to the airport, paid in cash, and engaged in a tedious back-and-forth process to confirm their travel plans. What we may now view as cumbersome was once the height of convenience, given the technology available at the time.
In days past, far fewer people traveled compared to today, and the role of the travel agent was central to the entire process. Since the first travel agency was established in 1865 by Thomas Cook, a travel agent operated as a broker connecting travelers to transportation, accommodation and experiences for a commission.
The rise of technology has transformed the industry, moving it from the traditional model of booking travel through a travel agent located in a physical office at a corner street to a digital space where travelers can book trips from the comfort of their homes.
In the past, with limited information available to the general public, it was the travel agent’s job to paint a vivid picture of the destination for potential travellers. Travellers relied entirely on these agents for advice and information that today can easily be accessed online.
Clients no longer needed to rely on agents to convey information about destinations; instead, they could easily find it online. To stay relevant, travel agents had to evolve into travel advisors. This new role leverages their technical knowledge, which includes creating tailored travel packages based on a deep understanding of the traveller’s profile and the destination.
A professional travel advisor can anticipate and fulfill a traveller’s desires, ensuring a satisfying experience, says Nicanor Sabula, CEO of the Kenya Association of Travel Agents (KATA).
While one might assume that the advancements in technology would eliminate the need for human expertise, technology’s greatest strength is also its biggest weakness.
The limitless information available online also presents limitless possibilities for misinformation.
The online space is fraught with risks that only a trusted advisor can mitigate. Today’s travellers depend on travel advisors to verify their travel arrangements and provide technical advice on destination requirements.
Julie Dabaly Scott, Managing Director of CWT Kenya and Bunson Travel, says the role of a travel agent has undergone a significant transformation from simply booking and organizing travel arrangements to becoming a trusted travel advisor. As a result, the modern travel agent’s value now lies in offering personalized advice, insider knowledge, and tailored experiences that go beyond what can be easily found online.
She says this evolution in the role has led travel advisors to approach their work differently. In the past, the primary focus was on securing travel arrangements. Now, the role has expanded to encompass a holistic approach to travel planning. This includes assisting with travel insurance, visa applications, restaurant reservations, special event planning, and even providing support during the trip itself.
Tom Kitingu of Grato Travels says Kenyan travellers fall into two distinct categories. The first group consists of those with the resources but little time. These travellers don’t have the luxury to shop around for the best deals but demand customized experiences tailored to their tight schedules.
The second category includes budget travellers who, while knowledgeable about their needs, are willing to forgo certain luxuries but insist on getting the best value for their money.
At KATA, says Sabula, their role is to equip members with the tools and knowledge needed understand the preferences of today’s traveller.
KATA exists to protect the interests of travel agents and the traveling public by educating members, holding them accountable to professional standards, connecting them to opportunities, and representing them to authorities and other stakeholders in foreign policy formulation.
Travellers have increasingly adopted the internet as their primary source of travel inspiration, moving away from traditional travel agents who once served as key intermediaries for information and bookings. A growing number of travellers now opt for websites, AI-generated itineraries, and direct online bookings.
A veteran travel professional, Julie says the evolution of travel advisory services is an ongoing process. While some agents continue to adapt to this shift, others may face challenges. Julie expresses her optimism about the future of travel advisory services and emphasizes that the ability to adapt to changing market demands will be key to thriving in the industry.
Original coverage on Sunday Standard, October 27, 2024
Jomo Kenyatta International Airport (JKIA) in Nairobi, Kenya, has once again solidified its position as a premier aviation hub by being crowned Africa’s Leading Airport at the 2024 Africa Gala Ceremony of the World Travel Awards. The prestigious event, held last week at the breathtaking Diamonds Leisure Beach & Golf Resort in Diani Beach, Kenya, celebrated the finest in African travel, tourism, and hospitality, with JKIA receiving top honors for its outstanding facilities, operational efficiency, and service excellence.
The World Travel Awards, regarded as the most esteemed accolade in the global travel industry, highlight organizations that push the boundaries of excellence. For JKIA, this recognition reaffirms its status as a key gateway to Africa and a symbol of Kenya’s growing influence in international travel and aviation.
A Grand Event at Diani Beach The 2024 Africa Gala Ceremony took place at the stunning Diamonds Leisure Beach & Golf Resort, nestled along the pristine Diani Beach on Kenya’s Indian Ocean coastline. With its luxurious setting, beautiful white sands, and world-class hospitality, the resort provided a fitting backdrop for an evening of glamour, celebration, and anticipation. Industry leaders, dignitaries, and professionals from across Africa gathered to honor the continent’s top achievers in travel and tourism.
As the nominees for Africa’s Leading Airport were announced, the room was filled with excitement, but it was JKIA’s name that was met with resounding applause as it claimed the coveted title once again. This win continues a streak of recognition for the airport, which has been lauded for its steady progress in transforming into a modern, passenger-friendly facility that meets international standards.
Jomo Kenyatta International Airport: A Gateway to Africa Located in Nairobi, JKIA is Kenya’s largest and busiest airport, serving as a major hub for air travel in East Africa and beyond. Named after Kenya’s first president, Jomo Kenyatta, the airport is strategically positioned as a key transit point connecting Africa to the rest of the world. It is a crucial hub for Kenya Airways, the country’s national carrier, and numerous international airlines that operate flights between Africa, Europe, Asia, and the Americas.
JKIA handles millions of passengers annually, with its state-of-the-art facilities offering travelers a seamless experience. In recent years, the airport has undergone significant upgrades and expansions, enhancing its capacity to handle increasing passenger volumes and cargo. These improvements have positioned JKIA not only as a regional leader but also as a competitive player on the global aviation stage.
Key Improvements and Modernization Efforts JKIA’s recognition as Africa’s Leading Airport comes on the back of extensive efforts to improve its infrastructure, services, and operational efficiency. The airport has invested heavily in modernizing its terminals, enhancing security protocols, and ensuring a smooth passenger experience.
Some of the notable upgrades include the expansion of Terminal 1A, which serves international passengers and has been designed to handle over 7 million passengers annually. The terminal is equipped with modern check-in counters, spacious waiting areas, and enhanced retail and dining options, providing travelers with comfort and convenience. Additionally, JKIA has made significant strides in adopting technology to streamline operations, including e-gates, automated security checks, and improved baggage handling systems.
Safety and security have also been a top priority for the airport, with the installation of advanced surveillance systems and strict security protocols to ensure passenger and cargo safety. These efforts have played a crucial role in JKIA achieving global recognition, not just from the World Travel Awards, but also from other international aviation bodies.
An Economic and Tourism Hub JKIA’s importance extends far beyond being a mere transport facility—it plays a pivotal role in Kenya’s economy and tourism industry. As the primary entry point for international visitors, JKIA connects Kenya to the world, facilitating business travel, tourism, and trade. The airport’s connectivity is vital for promoting Kenya as a premier tourist destination, known for its world-renowned national parks, wildlife safaris, and beautiful beaches like Diani, where the World Travel Awards 2024 were held.
The airport’s role in bolstering Kenya’s economy cannot be overstated. It serves as a key link for cargo, including fresh produce exports like flowers and fruits, which are shipped to markets worldwide. As JKIA continues to expand its cargo handling capabilities, it enhances Kenya’s standing as a global trade hub.
A Bright Future for JKIA Being named Africa’s Leading Airport for 2024 is both an acknowledgment of JKIA’s past achievements and an indication of its bright future. The airport has already announced plans for further expansion, with the construction of additional terminals and runways to accommodate growing passenger and cargo volumes. These developments are aimed at transforming JKIA into a world-class aviation facility that can compete with the best airports globally.
The win also signals Kenya’s commitment to improving its infrastructure and enhancing its position as a leading destination for international travel. With tourism on the rise and Nairobi growing as a major business hub in Africa, JKIA’s role as a critical facilitator of travel and commerce will only grow stronger.
Jomo Kenyatta International Airport’s recognition as Africa’s Leading Airport at the 2024 Africa Gala Ceremony of the World Travel Awards is a testament to the airport’s relentless drive for excellence. With modern infrastructure, cutting-edge technology, and a strong focus on passenger experience, JKIA is shaping the future of aviation in Africa. Its continued success not only boosts Kenya’s tourism and economy but also strengthens the country’s reputation as a key player in global travel.
As the airport looks ahead to further expansion and innovation, JKIA is set to remain a vital gateway to Africa, welcoming millions of travelers each year and contributing to the continent’s growing prominence on the world stage.
For the third consecutive year, Kenya Airways (KQ), has been recognized as a Leading Airline at the World Travel Awards 2024. Kenya Airways was awarded as Africa’s Leading Airline in four categories namely:
• Africa’s Leading Airline 2024:
• Africa’s Leading Airline – Business Class 2024
• Africa’s Leading Airline Brand 2024
• Africa’s Leading Inflight Magazine 2024: Msafiri
The World Travel Awards recognizes leading organisations across the travel and tourism economy, including airlines, hotels, tour operators, travel agents, tourist attractions and safaris. These are organisations that have demonstrated innovation and dedication in providing exceptional travel experiences. Most notably, it seeks to recognize African tourism brands that have not only recovered but thrived in the post-pandemic era, demonstrating their resilience.
Speaking at the event, KQ CEO Allan Kilavuka said he was honored and grateful at winning the awards.
“Winning this means so much to us, as it’s not only as a validation of our hard work and efforts but also serves as a motivation to continue striving for excellence. We soared beyond expectations, reaffirming our position as the Pride of Africa.
The Board of the Kenya Association of Air Operators (KAAO) has officially called for a comprehensive review of the Privately Initiated Proposal (PIP) Concession process for Jomo Kenyatta International Airport (JKIA). This decision follows an extensive internal review process, driven by the views and concerns of its members, and was made public following the Board’s meeting on October 4, 2024.
Concerns Raised Over JKIA Concession Process
The KAAO Board expressed its strong reservations regarding the current approach to the JKIA concession, specifically objecting to the one-bidder process proposed for the management and operation of one of Kenya’s most strategic assets. The association argued that this approach jeopardizes the transparency and competitive nature expected from a Public-Private Partnership (PPP) of such magnitude.
In a statement, KAAO noted that its members unanimously agreed that JKIA’s concession, as presently conceived, was not in the best interest of the country. Concerns were raised over the credibility of the potential private partner involved, urging for a competitive and transparent bidding process. The Association emphasized the importance of following the steps outlined in Kenya’s PPP Act to ensure fairness and maximize the benefits for all stakeholders involved.
Advocating for a Competitive and Transparent Process
The KAAO Board firmly believes that a one-bidder process for a critical infrastructure asset like JKIA does not align with Kenya’s long-term interests. They recommended that the bidding process for the concession be opened up to multiple parties, ensuring that it is competitive and transparent. By adhering to the principles outlined in the National Aviation Policy and following a master plan for JKIA’s development, the concession could lead to meaningful upgrades to Kenya’s primary aviation hub.
The Association also stressed the need for a clear vision of JKIA’s future, driven by comprehensive stakeholder involvement. This includes a thorough feasibility study, a requirement that KAAO insists should be undertaken before proceeding with any concession. The members highlighted that such a study would offer critical insights into the needs of operators, users, and the public, ensuring that the eventual concession plan provides the best value for Kenya.
Reiterating the Need for Stakeholder Involvement and Infrastructure Development
A central demand from KAAO’s members is the prioritization of stakeholder engagement in the concession process. The association is calling for a collaborative effort that involves all parties from the outset to create a shared vision for JKIA’s future. KAAO emphasized that critical infrastructure projects, such as the development of a second runway and terminal expansions, must be included in any concession plans to ensure that JKIA can maintain its position as a leading aviation hub in the region.
In recent years, JKIA has faced increasing competition from other regional airports, and KAAO believes that its full potential can only be realized with a carefully planned development strategy. The proposed concession process, if executed correctly, could pave the way for these much-needed infrastructure upgrades, boosting JKIA’s capacity and efficiency in handling growing passenger and cargo traffic.
A Call for a Return to the Drawing Board
The KAAO Board ultimately recommended a return to the drawing board for the JKIA concession process, with a renewed focus on collaboration, transparency, and competitive practices. They emphasized that the end goal should be the development of JKIA as a dynamic, world-class aviation hub, serving not only Kenya but the entire region.
The Association’s stance reflects the deep-seated concerns among Kenyan air operators about the future of JKIA. With its strategic importance to the country’s aviation sector, any plans for its concession must be carefully scrutinized to ensure that Kenya’s long-term goals and the interests of all stakeholders are fully considered.
The United Kingdom has announced changes to its visa application process that will affect applicants from several countries, including Kenya.
The UK government unveiled these updates on Monday, October 21, 2024, and will affect current and future visa applicants. Central to these changes is the switch from TLScontact to VFS Global as the new commercial partner for visa printing.
“This transition is set to take place between September 2024 and January 2025 across several regions, including Africa, Europe, the Middle East, and Central Asia. For Kenyan applicants, the process will start with TLScontact and conclude with VFS Global,” the UK High Commission in Nairobi said.
The High Commission has urged applicants to “remain calm and follow the instructions carefully,” provided via email from both TLScontact and VFS Global.
These emails will outline the necessary steps in the visa process. Applicants were also reminded to “check their junk folders” to ensure they do not miss any critical updates.
Those with scheduled visa interviews were advised to attend as planned.
However, if a rescheduling is required, applicants will have to pay the mandatory user pay (MUP) fee again, and then request a refund for the initial fee from TLScontact.
Despite the administrative changes, the High Commission reassured applicants that “the processing time for visas will remain unaffected.”
VFS Global will officially take over the visa application centres in Kenya from October 22, 2024.
This transition is part of a broader strategy to improve the efficiency and security of the visa application system.
The shift to VFS Global is expected to bring several benefits, including enhanced service delivery and heightened security.
With extensive experience in managing visa centres globally, VFS Global is well-prepared to manage the increased workload.
Along with the change in commercial partners, the UK Government has also introduced new measures to streamline the visa process.
One such innovation is the launch of an online visa application service called Access UK, which aims to simplify the process by providing “easy-to-follow checklists and online payment options.”
Public reaction to the changes has been mixed.
While some people expressed concerns about potential confusion and delays, others see it as a step in the right direction towards “improving the visa application process.”
The High Commission emphasized its commitment to “ensuring a smooth transition” and providing support to all applicants.
These changes come as the UK seeks to “strengthen its ties” with Kenya and other countries in the region.
UK High Commissioner to Kenya Neil Wigan highlighted the importance of “maintaining strong bilateral relations” and ensuring an efficient and secure visa system.
As the transition unfolds, the UK High Commission will continue to provide updates and guidance to applicants. Kenyans are encouraged to stay informed and follow all instructions to ensure a “smooth and successful visa application experience.”
It’s been almost five years since the start of the COVID-19 pandemic, and the aviation industry has mostly recovered . So, what are the United States’ direct flight connections with the continent of Africa for November 2024 compared to November 2019 before the pandemic? Africa is collectively home to around 1.4 billion people – far more than North and South America combined. According to data from Cirium, flights between the US and Africa have significantly more than recovered from the pandemic.
Airlines flying between the US and Africa
Comparing data for the months of November 2019 and November 2024 for direct flights from Africa to the United States, there has been a notable 33% increase in flights.
Airlines flying between the United States and Africa in November 2024
Royal Air Marco
EgyptAir
Delta Air Lines
United Airlines
Kenya Airways
Ethiopian Airlines
Two of the six African airlines in 2019 were from North Africa (Royal Air Maroc in Marocco) and EgyptAir. Three airlines from sub-Saharan Africa (Ethiopian Airlines, Kenya Airways, and South African Airways). One airline from the African island nation of Cape Verde (Cabo Verde Airlines) doesn’t fit neatly into the North/Sub-Saharan African divide.
Notably, US-based Delta and United have driven the increase in flights between the continents. Overall, the number of monthly flights has increased from 640 to 852, a 33% increase.
Photo: Kevin Hackert | Shutterstock
Delta’s flights increased from 160 in November 2019 to 232 in November 2024. That represents a 45% increase in flights and a total of 59,506 seat capacity for November 2024. Delta is the airline with the most flights and seats between the US and Africa. It flies to South Africa, Nigeria, Ghana (in West Africa), and Morocco.
Airline:
Flights November 2019
Flights November 2024
Change
Royal Air Maroc:
134
112
-16%
Delta Air Lines:
160
232
+45%
Ethiopian Airlines:
91
150
+65%
Kenya Airways:
44
60
+36%
EgyptAir:
86
74
-14%
South African Airways:
112
0
-100%
United Airlines:
0
224
+100%
Cabo Verde Airlines:
13
0
-100%
Total:
640
852
+33%
While United lacked any flights to Africa in November 2019, it has 224 scheduled for 225, placing it second after Delta. United’s African destinations are similar to Delta’s: South Africa, Nigeria, Ghana, and Morocco. All of these routes (except for flights from Newark to Marrakesh, Morocco) are served with Boeing 787-8 Dreamliners. Most are three times a week, although the flights to South Africa’s Johannesburg are daily.
Despite a large civil war (and a series of other confusing civil wars) ravaging parts of Ethiopia (particularly between 2020 and 2022), the number of Ethiopian Airlines flights to the United States has increased by 65% from 91 flights to 150. That is the largest percentage increase of any airline over that time (from a non-zero starting point).
Ethiopian Airlines has grown to become one of the leading stars of airlines in sub-Saharan Africa and offers some of the best connections for the continent (there are comparatively few inter-African connections). Ethiopian Airlines has made its hub at Addis Ababa a major hub for sub-Saharan Africa in general. Unfortunately, in Western countries Ethiopian Airlines is perhaps better known for Ethiopian Airlines Flight 302 , whose Boeing 737 MAX 8 crashed in March 2019 (which heralded Boeing’s MAX crisis that continues to buffet the company today).
Airline
Seats November 2019
Seats November 2024
Change
Royal Air Maroc:
38,508
32,368
-16%
Delta Air Lines
40,044
59,506
+49%
Ethiopian Airlines:
25,155
43,136
+71%
Kenya Airways:
10,296
14,040
+36%
EgyptAir:
26,574
24,790
-7%
South African Airways:
30,780
0
-100%
United Airlines:
0
54,024
+100%
Cabo Verde Airlines:
2,379
0
-100%
Total:
173,736
227,864
+31%
Photo: Abdul N Quraishi – Abs | Shutterstock
Kenya Airways has also been able to increase its flights to the US by 36%. EgyptAir and Royal Air Maroc have both decreased a little, with 14% fewer flights and 7% fewer seats, and 16% fewer flights and 16% fewer seats, respectively. There are no scheduled Cabo Verde Airlines flights scheduled for November 2024.
Africa is the world’s second-largest continent and has so much to see and do. It is one of the least explored regions of the world and very often gets in the news for all the wrong reasons. Sub-Saharan Africa is best known for its safaris to see the animals, but there is so much more on offer. The comparative dearth of flights to only seven of Africa’s 56 or so countries shows there is much more potential.
[Nairobi, Kenya, October 1, 2024] – Kenya Airways in collaboration with its customers is set to elevate its in-flight dining experience following an exclusive Product Selection event held today at KQ’s Pride Centre. This unique gathering brought together select customers and culinary experts to sample a diverse array of meals and drinks, all aimed at reshaping the airline’s onboard dining experience. Allan Kilavuka, CEO of Kenya Airways, commented on the event, emphasizing that food is one of the most memorable aspects of travel. He stated, “Kenya Airways is committed to transforming in-flight dining from a routine necessity into an enjoyable experience that passengers can genuinely look forward to.”
Kilavuka further emphasized the new upcoming menu, stating, “The new menu will showcase a harmonious mix of global culinary influences and local flavors, guaranteeing that every guest discovers something delightful to enjoy. Our goal is for our meals to be as thrilling as the destinations you’re visiting.” Sustainability is also a key focus of this initiative, with Kenya Airways planning to source ingredients responsibly and support local producers. Kilavuka noted that this approach marries the culinary experience with a commitment to environmental stewardship, enhancing the meal while contributing to the well-being of the planet. Attendees at the event were encouraged to provide feedback, which will help shape the future of Kenya Airways’ in-flight offerings. This interactive experience underscores the airline’s dedication to passenger engagement, making customers feel heard and valued in the decision-making process. “Through this event, Kenya Airways is not only elevating its in-flight dining but also redefining what travelers can expect from their journeys,” Kilavuka stated. He added, “We aim to ensure that every aspect of your flight is enjoyable, from takeoff to landing, leaving you with delicious memories long after the plane has landed.” As Kenya Airways continues to innovate and refine its services, travelers can look forward to a dining experience that captures the essence of hospitality and flavor, making every journey not just a means to an end but a delightful part of the adventure.
Ends…
About Kenya Airways: Kenya Airways (KQ), The Pride of Africa, is Kenya’s national carrier and a leading African airline on a mission to propel Africa’s prosperity by connecting its people, cultures, and markets. We fly to 45 destinations worldwide, 37 of which are in Africa, connecting over 5 million passengers and over 70,000 Tons of cargo annually through the Hub at Nairobi’s Jomo Kenyatta International Airport.
As the sole African carrier in the SkyTeam Alliance, we open up a world of possibilities for our customers, connecting them to over 1,060 destinations in 173 countries. We take pride in offering a delightful flying experience with a caring African touch. Our exceptional African hospitality has consistently earned us global recognition including the prestigious Skytrax World Airline Awards where we were honoured with the Best Airline Staff and Best Airline Cabin Crew in Africa in 2024. For more information, visit www.kenya-airways.com or call our 24-hour Customer Services Desk at +254 20 327
We are also available on X: @ KenyaAirways & @ KQSupport , Facebook: @ OfficialKenyaAirways, Instagram: @ OfficialKenyaAirways Tiktok: @officialkenyaairways For all media enquiries, please reach out to Kenya Airways Corporate Communications at Corporate.communications@kenya-airways.com.
The Kenya Association of Travel Agents (KATA) has praised the recently concluded Magical Kenya Travel Expo (MKTE) 2024 as a significant driver in helping Kenya achieve its goal of attracting 2.5 million tourists by the end of the year.
Speaking at the event, KATA Chairperson Dr. Joseph Kithitu highlighted MKTE 2024 as a pivotal platform for marketing Africa as a top travel destination. He encouraged industry stakeholders to continue participating in future expos to tap into emerging markets and keep Kenya at the forefront of global tourism.
“Kenya is the launchpad for Africa, and MKTE is the ideal platform for marketing the continent. With 1.8 million tourists already visiting Kenya by August, we are well on track to meet our target. Ongoing marketing efforts through expos like MKTE will showcase Kenya’s unique attractions to a global audience. The prospects are promising, and we anticipate an even bigger and better market presence at MKTE 2025,” said Dr. Kithitu.
Boosting Global Exposure
Kenya Tourism Board (KTB) CEO June Chepkemei, the event host, underscored the importance of the expo in elevating Kenya’s position as a preferred destination. The expo attracted over 180 international buyers from 35 countries, along with 4,000 delegates and 417 exhibitors.
“This exceptional turnout has greatly boosted our tourism industry. International buyers experienced Kenya’s diverse offerings firsthand and established valuable partnerships with local stakeholders, positioning Kenya to attract more visitors,” said Chepkemei. She reaffirmed KTB’s commitment to providing platforms that enable Kenya’s travel trade to access global markets cost-effectively.
Collaborations and Talent Development
In addition to engaging international buyers, MKTE 2024 fostered collaboration between tourism boards across Africa, discussing strategies for repositioning the continent’s travel fairs to match globally established exhibitions.
The expo also focused on growing the industry’s talent pipeline, with representatives from 17 universities present to discuss ways to nurture young talent. Chepkemei emphasized that such partnerships are crucial for creating jobs and opportunities for youth in the sector.
New Direct Flights from Asia to Nairobi
KATA CEO Nicanor Sabula commended the strategic move by AirAsia X (AAX) to introduce direct flights connecting Kuala Lumpur to Nairobi. This initiative is expected to enhance connectivity between Asia and Africa, driving tourism growth in both regions.
“The Asia-Pacific market is becoming increasingly important for Kenya, with over 320,000 tourists visiting in 2023. This new direct connection will stimulate economic growth, create opportunities for local businesses, and further position Kenya as a key destination for global travellers, particularly from Asia,” said Sabula. The flights, set to begin on November 15, 2024, will operate four times weekly.
Expanding Kenya’s Tourism Segments
A key highlight of the expo was the launch of the Digital Nomad Work Permit and the Transit and Long Connection Travellers Electronic Travel Authorisation (ETA) by President William Ruto. These initiatives aim to attract digital nomads and long-haul travellers, offering them the chance to explore Kenya’s diverse attractions seamlessly.
With these innovations and ongoing efforts, Kenya’s tourism sector is poised to continue its upward trajectory, positioning the country as a global tourism powerhouse.
