Can technology rejuvenate Africa’s tourism industry?

The tourism industry in Africa is slowly healing from the slump brought about by the COVID-19 pandemic. Before the global lockdown, 68.8 million people came to Africa as tourists in 2019. These tourists and their spending power contributed 6.8% of Africa’s GDP and 25.48 million jobs to the continent. 

However, by the time the pandemic hit, almost 6 million jobs and $86 billion had been wiped out in Africa. Last year, in what has been a steady recovery since travel restrictions were eased, 45 million tourists came to Africa, representing 65% of the pre-pandemic level.

This growth is only expected to continue. According to data from the World Travel and Tourism Council, Africa’s tourism sector is expected to grow at an average annual rate of 6.8% between 2022 and 2032. The sector is also expected to create 14 million new jobs within this timeframe. 

To achieve these lofty expectations, a lot of players would need to pitch in. However, it seems that the African tourism industry has not experienced the same level of innovation as other African industries. Despite its potential and significance, tourism lags behind other industries like agriculture, finance, energy, health, and education, which have all seen several tech-enabled solutions to their problems. 

Ben Peterson, the co-founder and CEO of Purple Elephant, a tourism-focused venture studio, told TechCabal that his studio decided to focus on tourism because of this issue. “When you try to find the websites of some of the most famous safari lodges in Kenya, many of them don’t even have websites. Those that do have websites are super out of date. Most of the time, you can’t even book a safari experience directly on the website of the camp; you have to go through a phone number or email,” he said. 

This is where Travel Afrique comes into play. Founded in 2019 by Tracy Kuelo and Calvino Miguel, the company acts as a platform for travel agencies to offer their services online. Prospective tourists can connect with agencies and request tailored journeys to their desired destinations. “Our clients have the flexibility to request tailored journeys to their desired destinations, and our partner agencies will respond with a quote, free of charge. Our clients are then able to request modifications to the quote until they are entirely satisfied and subsequently proceed with the booking,” Miguel explained.

According to Miguel, the platform brought in over $250,000 in revenue last year from bookings made through its platform, with 80% of that amount going to local agencies. The platform only offers trips to Tanzania, Senegal, Ghana, the Ivory Coast, Morocco, the Democratic Republic of Congo, South Africa, Kenya, Cape Verde, Rwanda, Benin, and Namibia. He shared that demand, safety and security, the political stability of the country, and the quality of local tour operators dictate which country the platform operates in.

He also shared that Tanzania accounted for 20% of the 1,000 requests that the platform received last year, while Senegal accounted for 17%, and Ghana and Côte d’Ivoire accounted for 13% of all requests. Tanzania’s share of requests can be attributed to the country not requiring international tourists to present a negative COVID-19 vaccine certificate or a negative COVID-19 test upon arrival. 

When asked how Travel Afrique curates the tourist experience, Miguel told TechCabal that the company relies on local agency partners to provide the required customised itineraries and information based on the specific needs and requests of its clients. He also added that to make sure that agencies meet standards, they must undergo a thorough and demanding evaluation of key factors.

“To confirm the agency’s legitimacy and reputation, we start by conducting a thorough background check on it. Then, we confirm that the company complies with all applicable national and international travel standards and laws. The agency’s infrastructure, including the standard of its lodging, transportation, and tour guides, is also taken into account,” he said.

“Furthermore, we evaluate the diversity of the travel activities offered, as it is of the utmost importance to us that our clients have an authentic experience. Finally, to understand how satisfied overall clients are with the agency, we take into account their comments and reviews.”

The African continent boasts one of the most diverse landscapes in the world. It offers an array of options – from savannas, rainforests, deserts, breathtaking waterfalls, and even snow-capped mountains for skiing, to unique wildlife such as penguins and species found nowhere else, like shoebills, okapi, and blackbucks. However, we are still far off from what we can achieve in the tourism sector. Miguel attributes this to the image that the world has of the continent. “To tap into Africa’s tourism potential, it is crucial to improve the continent’s image by sharing positive stories and showcasing its strengths,” he said. 

“Beyond sharing positive stories, there are also other tangible challenges that hinder the growth of African tourism. These include poor air and land transportation infrastructure, limited intra-African air connectivity, and restrictive visa policies,” he continued. In proposing a solution, he advised governments to partner with private organisations and provide increased funding to their tourism offices to invest in branding and marketing efforts. 

The model of startups like Travel Afrique and Elephant Bookings, a B2B software-as-a-service product that builds booking systems for safari lodges launched by Purple Elephant, could help digitise an industry that has mostly been offline. The ease that a digital platform offers could help bring not only international tourists to the continent but also give Africans an opportunity to tour the continent. 

Source: TechCabal

Travel Trends Every Company Should Know

After taking a 52% hit in the first months of COVID, the business travel industry is experiencing an unprecedented surge. The Global Business Travel Association (GBTA) projects industry spending to reach 2019 levels by 2024. The corporate travel agency TripActions says it has already seen pre-pandemic levels of “hyper-growth” within the first three months of 2022.

A younger workforce, shaped by a “work from anywhere” plague, has new demands. Business as usual travel is being replaced by a more flexible, connected and sustainable experience. Think fewer 500+ person multi-day conventions and more 30-50 people gatherings with overnight stays.

Here are five trends to monitor for your upcoming team trips.

“Bleisure” travel is getting bigger

Over the last few years, more employees have mixed business and leisure in a kind of globe-hopping known as “bleisure.” Over half of international travelers plan to extend their work trips to take advantage of their destination.

As the workforce gets younger, demand for this flexibility will only increase, with 90% of millennials already incorporating leisure into their travels pre-pandemic.

Two-day business trips of the past could become a one-month sightseeing venture, complete with weekend getaways. Bleisure enthusiasts take these jaunts once every two to three months. They look for a “home” environment, workspaces with strong internet connections and local flavor.

Of note: A new survey conducted by Visit Anaheim, ahead of National Travel and Tourism Week, found that 44% of 2,000 polled bleisure travelers claimed they turned down a work trip because they wouldn’t have had time for leisure activities while at their destination.

Travel as a time to connect

In a recent Deloitte study, managers said they are “seeking events with a powerful mix of networking and content.” Flying for business as usual, which can now be conducted remotely, is being replaced by travel for bonding and training.

This can facilitate networking, skills development, and recruitment. For remote teams, purposeful in-person interaction can be a game-changer for morale.

Unconventional accommodations versus hotel chains

Companies that used to only sign contracts with large hotel chains are now giving their increasingly GenZ and Millennial workforces greater flexibility in choosing their preferred accommodations. Over 70% of millennial corporate travelers had stayed in a vacation rental during work trips.

Instead of feeling like a hotel guest, the business traveler feels closer to local experiences in a vacation rental, like a hole-in-the-wall taco joint or mid-week salsa classes. Staying further afield from city centers is also becoming more popular as travelers prioritize comfort and proximity to leisure activities.

Self-booking and flexible corporate travel policies

With an increasing demand for unconventional accommodation, business travelers need more flexible policies and the option to self-book. For this reason, 68% of employees are booking their trips outside of employer-approved channels.

Some companies are providing tools to help employees resolve issues, falling back on agents only when self-service tools fail. Companies offering a variety of travel options see higher adoption rates for their corporate travel programs. Allowing workers to make decisions based on their needs creates a culture of transparency and trust between employers and employees.

The rise in corporate travel apps

Apps like Travel Perk offer flexible booking and carbon offsets while allowing companies to track spending and ensure employees are complying with their policies. Amex’s GBT Mobile app allows employees to book their trips, create expense reports on the go, receive updates to their corporate travel program and access 24/7 support from a travel counselor.

Flipping the trip script

Enabled by technology and evolving corporate policies, business travelers are taking more extended, unconventional trips and seizing new opportunities for bleisure and in-person connection.

Employees and employers will have to work together to adapt corporate travel policies, as well as the purpose and design of trips, to meet the needs of a younger workforce demanding a new way to work and explore.

Source: Entrepreneur

How to Get Ahead of Changes in Corporate Travel

The hybrid workforce and the pandemic have changed what business travel will mean going forward. Here’s how companies can start preparing.

Over the past two years, the scope of a corporate travel manager’s role has evolved. Now that many professionals are emerging from the crisis mode of the past two years, they’re preparing for the future of travel.

And while business travel started making a comeback in the second half of 2021, as new variants arise, companies need to account for ongoing uncertainty and evolving employee needs.

“Work and business travel are in a very different place since 2020,” said Don Moore, Senior Vice President of Global Business Sales at Enterprise Holdings, Inc. Moore’s team leverages the combined power of the Enterprise and National brands to offer customers comprehensive business rental programs.

Early in the pandemic, Moore and his team worked closely with travel managers to navigate the initial challenges that arose as travel rapidly shut down around the world. Now companies are building policies around redefined versions of business travel.

Here’s how travel managers can prepare, what they need to consider, and how the right relationships can help them navigate changes.

Get ready to provide cars as transportation

One of the greatest impacts of the past two years is that many travelers are choosing to drive instead of fly. Overall, driving activity in the corporate sector was up 30% in 2021 from the pre-pandemic average, according to a business travel trends report by Motus. Moore has seen this trend firsthand in corporate rental data and from customer feedback.

“A number of customers who used to take short flights between cities like St. Louis and Chicago are now opting to drive instead,” Moore said, adding that people have become more comfortable driving to avoid the airport.

“Customers now are getting used to driving to destinations. When they rent a car instead of flying, they have more flexibility and control over their trip,” he said. “I think this preference will continue.”

Travel managers can adapt to this shift to more regional ground travel by working with a business rental program so employees can easily pick up rental cars. Enterprise has over 9,500 locations in nearly 90 countries and territories across the globe, making it convenient and cost effective to pick up a rental anywhere – whether it’s near home, the office, the airport, or a client.

Supporting how employees want to travel

Since early 2020, one of the biggest business travel concerns has been safety. In a business travel survey by BTN Group, sponsored by Enterprise and National, 82% of corporate travel decision-makers said traveler well-being would be more of a priority in 2022.

Employers and business travelers want to know that rental car companies they work with are concerned with safety and cleanliness. Enterprise is a member of the Clorox™ Safer Today Alliance™, a coalition to help create healthy shared spaces now and into the future. In addition to thoroughly cleaning and disinfecting cars between rentals, a one-count Clorox® Disinfecting Wipe for use on high-touch, hard, non-porous surfaces is provided in every rental vehicle in the US and Canada.

Plus, picking up the car can be a low-contact, frictionless experience. Emerald Club loyalty members can bypass the rental counter altogether and pick up their reserved car directly.

In case of an emergency, account managers can also provide travel managers extra support and leverage their vast network of locations to help with anything from a flat tire to sending an extra car. Moore said that’s a benefit of working with a business rental program. 

Rethinking travel policies around employee expectations 

The definition of travel is changing, too. Flexibility in travel is now a top priority, according to the Motus study. This also translates to the workplace. Many white collar workers who have been working remotely want to continue doing so or move to a hybrid model. A study by McKinsey in July reported that over 60% of respondents want to work from home at least two days a week. 

Companies and travel managers will need to think about how this new model of work impacts what counts as corporate travel. For example, if an employee lives two hours from the office and comes in twice a week, is that a corporate travel expense? If an employee travels from home instead of from the office to a client meeting, do they use their personal car or a rental car?

Besides the desire for flexible work, employees have other expectations that impact travel policies. They expect their employer to put people first and support sustainability, according to an article about macro business travel trends. That may impact how travel decisions are made, especially if clients are involved.

There is not a one-size-fits-all answer to these changes, but a transportation company with knowledge of the latest travel trends and access to a network of mobility solutions can help. Moore added that Enterprise and National account managers can be that consultant to help travel managers make decisions and build a program that works for them.

“Our team of account managers has conversations every day with clients about the evolution of travel,” Moore said. “Transportation is one piece of the equation. We’re here to work through short and long-term solutions.”

Source: Business Insider

Why a second passport is a great mobility perk

Entrepreneurs and business professionals in Kenya often have difficulty when traveling abroad due because of a weak passport, and in a globalized world, that can be a hindrance. While more and more Kenyans are looking to get a second citizenship, permanent residence status is also a viable option.

There are benefits through the possibility of a permanent residency visa that gives the benefits of a second citizenship without the costs or commitment, while leaving the option for future citizenship.

Shifts in immigration policies can come quickly and without notice, as seen with the 2019 American instigation of posing a USD10,000 bond for the visa (along with the usual checks and balances). Those restrictions affected some of the East African Community (EAC) members. That should be a warning for not only those who need to travel, but also for anyone who enjoys it as there are more restrictions for Kenyan passport holders.

Globally, the top passports to have for visa free and visa on arrival have been the wealthier countries such as Japan, North America and Europe. The one issue with some countries is that the passport holder is only permitted to have a single citizenship, and for a Kenyan that could mean giving up their passport, which is extremely valuable for travel on the continent.

As anyone from one of the ‘top passport’ countries knows, the trouble with travel within Africa are the numerous visas that are required to go anywhere. For non-Africans this is true, but for Kenyan passport holders, the travel possibilities are virtually unlimited with visa-free travel to almost all of the 54 countries. That is something no businessperson based in East Africa would ever want to lose.

In fact, Kenya has a similar program for attracting investors at a price tag of USD200,000 that gives permanent residency.

There are interesting alternatives to this conundrum with a permanent visa. The Americans have the ubiquitous ‘Green Card’, which is perhaps the most obvious example. There are several ways to obtain it, including a lottery and through investment. Or there is a long waiting list that can take years-with no guarantees.

What these visas offer is a streamlined visa to third world countries. In other words, with residency visa, the passport that the applicant has becomes much less important than the country that the visa is issued in.

So, for Kenyans interested in options such as this should consider where the permanent visa is located. That should mean Europe, for example. With a European visa, there are numerous opportunities for freer travel with it.

With the investment schemes, there should be the chance that the investment will increase, and the funds are not a ‘donation’. Investments in businesses and real estate are the more popular and are something to consider.

Obtaining a second citizenship as an option has always been popular amongst high-net-worth individuals, but that usually comes with a high price tag. In addition, there have been more crackdowns on various ‘passports for sale’ schemes as seen with the recent bad press from Malta.

The results are two-fold, one the increasing costs as the windows close, and the cutting off altogether of the program.

Portugal has had a long history with East Africa, and their impact can still be seen in Mombasa. One reason that they liked it so much was that it reminded them of home as Portugal is similarly compared to Mombasa.

A fitting case study is the Ocean Villas Project leads to the ‘Golden Visa’ for investments in luxurious property in coastal Portugal (an hour from Lisbon). An investment of 500,000 Euros (because it is new construction) gives the investor a new villa that they own and a permeant visa that gives them the right to choose to live there.

This visa option is inclusive of the entire extended family of the investor and his or her spouse. The potential leads to citizenship or permanent visa status in 5 years, though that is not mandatory. It gives Kenyan passport holders immediate ease of travel through the relaxed visas in almost all cases as they are usually then treated the same as Portuguese citizens.

The Portuguese passport is ranked 6th worldwide. Permanent residence, Permanent residence,

The Chinese have a saying that the families should have various homes that they should maintain in case there are problems with the main family base. Visa options such as this are ideally suited, as they offer housing and residency. Something all internationally minded people can find beneficial.

Source: Envsion Magazine

The State Of Online Travel Agencies

The online travel market is expected to grow 18% in 2022 to $76.7 billion, a figure just shy of 2019 gross bookings, new research from Phocuswright reveals.

According to the U.S. Online Travel Agency Market Report 2021-2025, OTA gross bookings are on track to surpass pre-pandemic levels in 2023, though international travel will continue to recover slower than domestic.

For 2021, OTAs delivered $65.2 in gross bookings, reaching 82% of pre-pandemic levels. Overall, OTAs accounted for 24% of gross bookings in the United States in 2021, up from a 20% share in 2020.

Phocuswright’s research reveals that for the U.S. core OTA business (excluding Vrbo and Egencia), Expedia and Booking collectively accounted for roughly 93% of the OTA leisure and unmanaged travel business market in 2021.

Globally, Expedia reported gross bookings of 67% and Booking 79% compared to 2019 levels. Compared to 2020, Expedia nearly doubled its global gross bookings in 2021, while Booking more than doubled its 2020 figure.

Elsewhere, smaller OTAs including CheaOair, Hopper and HotelTonight collectively rose 60% in 2021 from 2020.

OTA vs. supplier-direct

In 2021, OTAs regained share of the total online market, rising from 35% to 37%. However, supplier websites maintained their majority stake in the U.S. online travel market, with a 63% share of online gross bookings.

The hotel segment remains the only one where OTAs continue to outrun supplier websites, though not by much. In 2021, OTAs accounted for 52% of the hotel online market, but share is expected to decline to 48% in 2025.

For air and car rentals, though supplier websites are the preferred booking channel, OTAs gained share in both segments, with online air gross bookings capturing 20% in 2021 compared to 19% in 2020, and car rentals at 35%, up from 32% in 2020.

Mobile

According to Phocuswright, mobile has been a pandemic-era winner, promoting safer and seamless travel, and OTAs are paying more attention to their apps.

In 2021, the majority of Booking’s mobile room nights transacted through its app, while competitor Expedia has expressed its intentions of becoming an app-first company.

Beyond one-time booking interactions, OTAs are viewing apps as a way to foster customer retention and ongoing engagement.

More than half (51%) of OTA gross bookings were transacted via mobile in 2021, 10% more than pre-pandemic mobile share.

“Mobile will continue to gain share in the years to come as OTAs enhance and invest in their mobile product, though at a slower rate than at the pandemic’s onset,” the Phocuswright report states.

“As travel normalizes, desktop will recapture some share lost to mobile since the customer and product mix will be better aligned to desktop bookings (e.g., more international travel, longer trips and air travel).”

Source: Hospitalitynet

Liberising African Aviation Must Be Done Faster

34 years ago, a vision was born, known as the Yamoussoukro Declaration, the vision saw a fully liberalized Intra-African aviation industry.

11 years later, the implementation of the decision took flight with the Yamoussoukro Decision.

More than two decades later, the vision remains in the African Union (AU) integration blueprint but time is seemingly running out on the goal for an open aviation market.

The African continental Trade agreement will increase both intro Africa trade and global business.

Restrictions

Pressure to have a liberalised aviation sector has been accelerated over the past couple of years by the emergence of the Covid-19 crisis.

The sector alongside tourism were the first to take damage from the global health crisis and are tipped to be among the last sector’s to fully make recovery from the crisis.

However, air cargo business and aviation logistics increased with vaccine and healthcare products increased cargo trade.

Even so, the impact of the pandemic on aviation has been more profound in Africa than in other parts of the world.

First off, a bias on the imposition of travel restrictions saw travel bans in and out of a majority of African countries.

This heavily impacted continental carriers, which are greatly reliant on the global aviation market with the intra-African market yet to fully mature although budget airlines seem to be growing and making profits.

The lack of a fully mature intra-African aviation industry across the continent, meanwhile returned to bite the continent hard with the limited access of international destinations on the widespread restrictions imposed to greater magnitude on African States.

The African aviation industry would have likely avoided the greater fall out of restriction had it developed its own air travel market and infrastructure and navigation including across the continent having all major airports with global safety standards.

SAATM

The Single African Air Transport Market (SAATM) as envisioned three decades ago as the first flagship project under AU Agenda 2063 must now come into fruition in the short to medium term.

The implementation of the project is expected to flank the successful operation of African Free Continental Trade Area (AfCTA) increase free movement of people, investors and tourists within the continent.

A free air transport market further complements investment, employment, and entrepreneurship to foster, free movement of people and goods and the roll-out of the regional or African passport.

Further journey and wait times for air transport are set to come down by at least one fifth, air fares will fall, there will be competition for air services even as more jobs are created in the sector.

However, the war in Europe and reversed costs of transport as the oil barrel price hit record high above 115 dollars per barrel and still rising.

Today, Africa represents a mere four per cent of global world aviation traffic.

This figure is tipped to top 10 per cent with a fully operational single African air transport market.

A study by the International Air Transport Association (IATA) and the African Airlines Association (AFRAA) on the implementation of SAATM by just 12 countries predicts 1.3 billion dollars GDP increment, fare savings of between 25 and 35 per cent, five million additional air passengers and 155,000 new jobs.

In the rest of the world, the liberalisation of air transport markets in the United States and the Europe has deepened the penetration of air transport while creating large and profitable behemoths.

For instance, airlines in the US and Europe are the most profitable while low cost carriers such as Ryan Air have thrived under the liberalised terms.

Despite it’s limited reach, aviation in Africa still supports and estimated 6.8 million jobs while contributing to 72.5 billion dollars to the continent’s GDP.

The potential for aviation nevertheless remains largely untapped for a continent made up mostly of landlocked countries with relatively inefficient road and rail infrastructure.

Cargo air business remains most profitable and will see the private sector partner with public sectors to provide last mile deliveries which will change air/digital efficiencies and outstanding customer experience right yo your doorstep deliveries.

Without the liberalisation of aviation, Africa risks losing out on social-economic benefits and growth due to lack of connectivity.

However, domestic passenger numbers are growing above pre covid statistics in most countries including Kenya.

International passengers are moving towards records numbers however the numbers are unclear with the effects of the war shooting all transport costs to be expensive.

An elaborate intra-African aviation industry would ensure the resilience of the sector amidst shocks such as the Covid-19 pandemic. Governments and bilateral trade agreements and incentives for airlines fly into Africa will greatly improve in Africa.

Airline partnerships and mergers could bring costs down and improve on experience and end to end air solutions.

The creation of a single aviation market will however require the harmonization of national and regional regulations at the continental level.

This would mean creating liberalized air tariffs, unrestricted frequency and capacity and the full liberalization of cargo services.

Profits

The African aviation industry has struggled to generate consistent profits over the past decade with the only profitable year coming last in 2010.

However, Ethiopian Airlines leading a successful business trend with world class aircraft and infrastructure investments.

The industry features a number of financial beleaguered carriers while some national flag carriers have gone under over a combination of underfunding, unfavourable regulation, wrong business modelling and financial misappropriation and some giving poor customer care.

Other factors bedevilling players in the industry cover high user charges, taxes, inadequate airport infrastructure and insufficient management expertise, terrorism and Ebola or health crisis such covid issues reducing travel business.

Countries such as Uganda and Tanzania are only re-establishing their flag carriers following the collapse of what was the East Africa Airways while Rwanda Airlines and Kenya Airways investing in newer aircrafts and airport developments .

While the US and Europe aviation industries thrive off intra-airline agreements, consolidation and partnership, Africa’s aviation market remains heavily fragmented with greatest potential and seeking, well managed airline partnerships.

The picture is however changing going by recent developments such as last year’s Strategic Partnership Framework which seeks to bring together Kenya Airways (KQ) and South Africa Airways (SAA).

This model of business needs a lot of inter government synergy and consistent world class service, seamless connectivity and competitive affordable transport rates.

The pair of unprofitable carriers which have over the recent past survived on State bailouts seek to establish joint operations in 2023 including common business plans and initiatives.

Such a partnership could very well usher in the next phase of growth for Africa’s aviation industry.

The future of air transport will see more stronger technical ,electrical and robotics both in ground and in the air to take the aviation business to the next level.

The private sector which is the highest number of business both cargo and passengers look forward to open skies regionally and globally. Happy flying wishes.

Source: Capital News

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

In 2022, many travelers are re-prioritizing what they want from their vacations. Yet some brands and content marketers rely on out-of-date criteria when selecting images.

Getty Images, the stock footage agency, surveyed about 7,000 Americans to ask about their travel plans.

The company then looked at the visuals selected by many brands in the past year for TV commercials, online display advertising, and content marketing. Some of the choices were out of alignment with consumer preferences at the moment.

“In the next year, people are twice as likely to consider domestic travel than they are to consider a trip internationally,” said Tristen Norman, director of creative insights, Americas.

More than half of Americans surveyed are not planning a foreign trip in 2022, said the so-called VisualGPS results, which Getty Images released on Tuesday.

Cautiousness about foreign travel is significantly higher, on average, among baby boomers than among millennials. That’s a problem for the travel industry because baby boomers tend to travel longer and spend more.

Only 14 percent of surveyed consumers are planning an expensive dream trip this year.

Yet many brands are still using images that represent lavish international journeys, despite a common interest in staying close to home — and a shift in how travelers have begun to represent themselves on social media platforms Instagram and TikTok.

In the survey, the most-mentioned purpose for travelers in 2022 across age groups was social connection.

About 40 percent of travelers are prioritizing trips to see loved ones and friends this year, the survey found.

Norman recommended that brands opt for people-centered shots rather than people-less landscapes.

“Before the pandemic, people were really focused on what we call ‘Instagram envy,’” Norman said, with a frequent focus on recreating places and experiences they had seen others post on social media.

Now, social re-connection along with cultural discovery are surfacing.

Imagery showing social connection may resonate much better than the pre-pandemic mainstays of images of solo travelers shot from behind with an exotic or food item destination foregrounded instead.

Outdoor-themed vacations also are remaining highly popular in 2022, continuing a two-year boom. But many brands are instead this year showing images in cities.

Norman noted that all types of Americans visit outdoor destinations and that outdoor imagery doesn’t have to be of white families only.

Asian people, for example, are seen seven times less than whites, and Hispanic people are seen 10 times less, in imagery that has an outdoor travel theme.

One bright spot was that marketers were gravitating toward road trips, an idea that is, in fact, top-of-mind with many consumers now.

“We see growth in all types of road trips,” Norman said. “To us, that’s a clear indicator that there is some understanding of the ways in which most consumers are approaching their travel plans.”

But on the downside, there was a decline in the past couple of years of brands choosing travel images that represent what Norman called “micro-cultures,” or diverse activities beyond mainstream attractions like American football.

In positive news, the use of travel imagery including African Americans is up 18 percent over two years, though admittedly that was from a low base relative to population share.

Source: Skift

Covid-19 Presented an Opportunity to Rethink Tourism, Industry Players Say

Covid-19 Presented an Opportunity to Rethink Tourism, Industry Players Say

Various stakeholders in the tourism sector have said that Covid-19 presented a major opportunity to rethink the industry and be more innovative despite the numerous challenges it brought.

Speaking at a roundtable discussion during the rebrand of Express Travel Group (ETG) to Hemingways Travel, Tourism CS Najib Balala noted that the Covid-19 pandemic presented an opportunity for industry players to think out of the box since it wasn’t things as usual.

“Technology innovation and collaboration enabled the tourism sector to ride the difficult Covid period and this should be the trend going forward,” Balala said.

According to Hemingways Travel MD Joseph Kithitu, the pandemic revealed that things can happen outside of your plans and that shows you need a serious travel back up to maintain your movement.

“Covid-19 didn’t come to kill travel or business, it came in to bring a new shift that people want to travel safe, in an organized way and that’s what we are bringing to the table with this rebrand,” said Kithitu.

Balala noted that innovation, digitization, and expansion to leisure travel is a sure win for Hemingways Travel and any other sector players looking to thrive in the tourism and travel sector as the industry continues to recover.

“Covid-19 gave us an opportunity to leapfrog to technology, the Hemingways travel is a testament to what we need to do as businesses, which is to rethink your business model on how to create better connections with your customers,” said Agnes Mucuha, CEO Kenya Association of Travel Agents(KATA).

The tourism industry was one of the most hit sectors by the pandemic with almost 1 million jobs lost according to industry data.

Even so, the industry is steadily recovering with the country’s tourism earnings growing by 65.4 per cent to Sh146.51billion in 2021 compared to Sh88.56billion in 2020.

This has been credited to the implementation of various interventions by the government to mitigate the effects of the pandemic on the sector, including a focus on domestic tourism.

Balala noted that despite the improvement, the industry had not recovered properly and much is needed from airline connectivity to affordability of products to ensure a full recovery.

“For 2022, we are hoping to surpass the 2021 revenues we don’t just want numbers,” Balala said.

According to the Annual Tourism Sector Performance Report 2021, new vision strategies such as digitization have supported sector recovery and Hemingways Travel has made significant enhancements to its platform to meet changing industry needs.

Source: Capital FM

What You Need To Know About IATA’s New CO2 Calculation Method

The International Air Transport Association (IATA) announced the launch of its Recommended Practice Per-Passenger CO2 Calculation Methodology. This is the first tool of its kind developed by aviation industry actors and uses verified airline operational data to calculate and quantify CO2 emissions per passenger for a specific flight.

Airlines collaborating on calculations

How often are you prompted by airlines to offset your CO2 emissions? Often the choice is hidden away somewhere, and without the customer’s active participation, the little voluntary box to tick can be hard to locate. Even those who include the option on the booking details page do not tell you how much of ‘your’ generated emissions you are actually contributing to offsetting.

For those significantly invested in flying with a slightly greener conscience, there are, of course, already services out there that will allow you to calculate CO2 contributions on everything from dietary choices and daily commute, a long-haul flight to Asia, or a regional hop to go home and see your parents for Easter.

However, the measurements are quite generic and do not take into account the different efficiency of aircraft types, actual weight, cargo in the belly, or the recent addition of sustainable fuels. IATA’s new measurement system takes into account several industry-specific factors. Willie Walsh, IATA’s Director General, commented,

“Airlines have worked together through IATA to develop an accurate and transparent methodology using verified airline operational data. This provides the most accurate CO2 calculation for organizations and individuals to make informed choices about flying sustainably. This includes decisions on investing in voluntary carbon offsetting or sustainable aviation fuel (SAF) use.”

Measurable parameters

The methodology upon which IATA‘s calculations are based takes the following factors into account:

  • Guidance on fuel measurement, aligned with the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA)
  • Clearly defined scope to calculate CO2 emissions in relation to airlines’ flying activities
  • Guidance on non-CO2 related emissions and Radiative Forcing Index (RFI)
  • Weight-based calculation principle: allocation of CO2 emission by passenger and belly cargo
  • Guidance on passenger weight, using actual and standard weight
  • Emissions Factor for conversion of jet fuel consumption to CO2, fully aligned with CORSIA
  • Cabin class weighting and multipliers to reflect different cabin configurations of airlines
  • Guidance on SAF and carbon offsets as part of the CO2 calculation
  • Tool for airlines, travel agents, and travelers

So more than simply allowing passengers to calculate their CO2 emissions to offset them accurately, the tool could be used to compare different flights of different airlines to see which option is the most sustainable to begin with. Mr Walsh further commented,

“The plethora of carbon calculation methodologies with varying results creates confusion and dents consumer confidence. Aviation is committed to achieving net-zero by 2050. By creating an accepted industry standard for calculating aviation’s carbon emissions, we are putting in place essential support to achieve this goal. The IATA Passenger CO2 Calculation Methodology is the most authoritative tool and it is ready for airlines, travel agents, and passengers to adopt.”

Source: Simple Flying

Travel is back, so are scammers: Here’s how to not get scammed

You can feel it in the air, read it in the newspapers, see it on social media: Travel is back. After nearly two years of stop-and-go travel, with countries banning all visitors and tourists seen as the carriers of the plague, evidence supports that, in the short term, travelers are testing the waters.

Inexpensive airfares, both in economy and business classes, have receded; in fact, business travel between Israel and the United States has returned to pre-pandemic levels.

It’s a combination of both the need to make a personal connection, which Zoom cannot provide, coupled with the huge success of Israeli companies raising unheard-of funds and the compulsion to travel to the US to showcase their products.

A recent sit-down with Tom Lattig, the managing director of EMEA Sales at American Airlines was illuminating. American Airlines has said it is confident business travel will catch up with leisure travelers this year. It now expects a full business travel recovery in 2022. Lattig was grateful for how the airline returned to the Israeli market after a lengthy absence and is confident that when it starts flying from Dallas to Tel Aviv in the spring, the planes will be filled with both leisure and business clients.

El Al, while trying to get authorization to purchase Arkia, Israel’s own low-cost carrier, is returning to Boston next month and expending large amounts of energy in persuading its corporate clients to return to it. Delta already announced its entry into flying from Boston to Tel Aviv, and both airlines seem to believe that targeting Beantown will increase their coffers.

United Airlines is still head and shoulders above the other foreign carriers when it comes to flying nonstop to cities in the US. With twice-daily flights to Newark and flying to San Francisco and Chicago, it will continue to be at the top of the totem pole both in revenue and numbers of passengers, when all the data are compiled.

I WANT to focus, though, on an area that gets short shrift. In Israel we have been hearing about outlawed software and illegal police hacking of phones and computers. Fraud is one thing the pandemic didn’t shut down. Security experts remind travel agencies and travelers to stay on top of protecting their data as travel resumes. So, let’s discuss data fraud.

Most travelers are not even aware of what happens to their travel data when they book business or leisure trips. We shouldn’t assume the trip gets booked at the travel agency and that’s the end of the data journey. In reality, your data may be forwarded to several suppliers, including airline, hotel, rental car, rail, loyalty program providers and others.

For example, when a ticket is booked with a credit card, relevant information is shared with the credit card company and billing office. If you make a duty-free purchase in the airport, the store captures your name, airline ticket information (e.g., departure and arrival locations and times), your credit card number and the description of your purchase. If you’re traveling to a destination where your travel data must be sent in advance so that you may enter, your data are shared with authorities and organizations of the respective country.

The point is your data are being collected, processed, used and stored multiple times, and are vulnerable to attack or compromise in each situation. A best practice for companies and individuals is to always find out how the travel agency protects data against three basic threats: loss of availability, reputability and confidentiality.

Companies and individuals should expect travel agencies to provide a fully integrated and audited security management system for threat protection.

In our company we are well aware of so-called CEO Fraud messages. The sender poses as a member of management and tries to get an employee to perform a certain action, such as transferring a certain amount of money to a certain account. In early 2021, a fraudulent caller pretended to be a CEO and used a phishing email to convince a travel agent to book multiple round-trip flights. 

Often, successful attempts are made to exploit the willingness of an employee to help his boss.

We all need to be on the lookout for phishing or fake emails or messages to trick people into falling for a scam. Detecting the emails has become much harder. The scammers are intelligent, and illicit programs are designed to bypass antivirus detection products. It remains a game of cat and mouse between the scammers and the information security industry.

When taking a trip, keep these four tips in mind:

Don’t log in to your personal bank accounts over free public Wi-Fi hot spots. The information is vulnerable to interception.

  1. Don’t divulge travel dates and locations on social media. Go Paperless. Keep itineraries and travel documents on your password-protected mobile device.
  2. Don’t talk loudly about your travel plans in public places like the hotel bar or on the train. You would be amazed at how much information can be gleaned simply by listening.
  3. Be on the lookout for shoulder surfers, anyone glancing over your shoulder to steal information.

It’s important to understand that the crooks who prey on tourists may be part of major crime rings.

Bound for Europe this spring? Don’t let a crook ruin your adventure by running off with your cash. As travel restrictions ease, people should remain vigilant while abroad.

While tourist scams can occur in any country, here are some of the techniques commonly employed by con artists in Europe to get their hands on your valuables, according to travel experts and law enforcement.

The spill that’s not accidental. Pigeon poop – real or fake – or ketchup, ice cream, coffee, or something else is spilled on you. Or thrown at you. Someone will approach you and offer to help clean you up. Another person then picks your pocket while you are distracted.

The panhandler’s plastic cup. Some beggars place a clear plastic cup in the path of pedestrians, hoping they inadvertently kick over the cup and send coins skittering. The goal: a guilt-tripped donation. Assume beggars are pickpockets.

All over the world, there is the tried-and-true crush-and-grab on the subway. Several people swarm you as they try to get on or off a train car and, as they push you, pick your pockets. Another tactic is grabbing the purse of a passenger sitting by the door and hopping off as the doors are closing. Find a seat away from the doors and minimize access to your pockets and purse.

The list goes on, as some travelers are probably rusty when it comes to trip planning, and those looking to take advantage of that will be out in force.

In the US the Better Business Bureau is sending out a warning: “Unfortunately, during times when we’re more stressed out, especially during the pandemic, there are people that are going to jump right in and take advantage every time,” said Amy Rasor, Better Business Bureau Fort Worth regional director. “Any time you feel that gut instinct, it’s pretty much telling you what to do.”

The No. 1 scam remains third-party booking site scams. If you book your airfare, hotel or other travel through a third-party website, be sure to use caution. BBB Scam Tracker continues to receive reports of scammers pretending to be online airline ticket brokers. In the most common version of the scam, travelers pay with a credit card and, shortly after making the payment, receive a call from the company asking to verify name, address, banking information or other personal details – something a legitimate company would never do.

AS YOU are booking a trip, make sure it is from a site with a web link that has “https” in the address bar. The “s” stands for secure. It will also have a lock symbol displayed in your Internet browser to confirm that any information you type in will be secure. Avoid wiring money or using a prepaid debit card.

Pay for everything with a credit card so you can easily dispute it if anything happens.

Before making a final payment, get all the details of the trip in writing. Details should include the total cost, restrictions, cancellation penalties, and names of the airlines and hotels.

Review and keep a copy of the airline’s and hotel’s cancellation and refund policies and the travel agency’s or booking site’s cancellation policies. I reiterate that if your travel consultant doesn’t inform you before you purchase what the cancellation and change fees are, make sure to ask about them. Knowledge is power.

Do I believe we’ve seen the end of the pandemic? Of course not. Do I believe that more and more individuals and companies and countries are coming to terms with having to live with COVID-19? Yes.

Passover and Easter will see planes heavily booked, hotels bursting at the seams and Israel filled with a menagerie of tourists. And just like in Europe and the US, where the travelers go, the criminals are one step ahead of them.

Travel smart, travel secure; because this spring, travel you shall.

Source: The Jerusalem Post