Africa’s Travel Trailblazers To Converge at KATA’s “Make the Connection” Catalytic Convention

By – Bryan Obala.

The stage is set, and the anticipation is palpable as the Kenya Association of Travel Agents (KATA) – Africa’s most vibrant and influential travel association – prepares to host its highly anticipated Annual Convention and AGM. With the theme “Make the Connection,” this year’s event promises to be a game-changer, solidifying KATA’s position as a trailblazer in shaping the continent’s travel landscape.

As the countdown begins, the industry is abuzz eagerly awaiting an opportunity to connect, innovate, and unlock new frontiers in the ever-evolving travel sector. KATA’s unwavering commitment to championing critical issues, such as Open Skies policies and the African Continental Free Trade Area (AfCFTA), has cemented its reputation as a force to be reckoned with, driving progress, and fostering collaboration among like-minded stakeholders.

Fresh from the success of last year’s “New Normal, New Thinking” convention, which guided the industry through the turbulent waters of the COVID-19 pandemic, KATA once again stands at the forefront, leading the charge towards a more resilient and future-proof travel ecosystem. This year’s “Make the Connection” theme encapsulates the association’s vision of forging alliances, bridging gaps, and connecting people, businesses, technologies, and ideas to unlock unprecedented growth opportunities.

The anticipation surrounding this landmark event is palpable, as industry players eagerly await the chance to engage with thought leaders, experts, and peers, exchanging insights and best practices on topics that will shape the industry’s trajectory. From exploring post-pandemic economic strategies to harnessing the power of Artificial Intelligence (AI) and prioritizing mental health in the workplace, the convention promises a rich tapestry of knowledge and inspiration.

As the countdown continues, corporate institutions and partners are lining up, recognizing the immense value of aligning with KATA’s vision and leveraging the convention’s platform to upscale their presence, forge meaningful connections, and tap into the burgeoning travel trade market.

With its finger on the pulse of the industry, KATA’s “Make the Connection” convention is poised to be a resounding success, igniting excitement, and sparking a wave of innovation that will reverberate across Africa’s travel landscape. Brace yourselves for an unforgettable experience, where connections are forged, ideas are ignited, and the future of travel takes flight.

Welcome to Ethiopian Airlines Corporate Travel Program

The Ethiopian Airlines Corporate Travel program is designed to let your company enjoy substantial savings through upfront discount and other benefits for your business travel.  Ethiopian Airlines is proud to provide seamless connection from five continents to more places in Africa than any other airline.  It has acquired one of the youngest fleet and state of the art aircraft including B787, B777, B737-800 new generation which enable the airline serve its clients with more comfort and reliability. It is for these and other reasons that most of our corporate clients choose Ethiopian as their preferred carrier. For further information about Ethiopian route network please click  here

About Ethiopian Airlines Corporate Travel Program

Ethiopian Corporate Travel Program provides benefits depending on the yearly travel spend on Ethiopian services . Companies with a yearly travel budget of USD 50,000 and above for its employees and affiliates can enroll in to our corporate program.  Customers can buy their tickets online, at their designated travel agent or at Ethiopian ticket offices.  The corporate program will be effective when both parties agree and sign the contract.  It is renewable at the end of the agreement period (usually a year from the effective date), based on the fulfillment of the promised travel expenditure on Eth

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Renegade Air Supports KATA Kisumu Travel Agents Forum.

Travel Agents in Kisumu on Tuesday gathered at the Acacia Premier Hotel for this year’s Kisumu Travel Agents Forum hosted by KATA and supported by Renegade Air. The forum brought together agents and operators from the larger Western region tourism circuit and explored the topic “Unlocking Opportunities: Empowering Travel and Tourism in the Lake Region.”

At the forum, participants discussed the potential growth of the travel business in the western Kenya region and the role domestic carriers such as Renegade Air play in supporting local economies. The Chairperson of KATA Allied members and KATA Board member Grace Ndung’u spoke about the role KATA plays in supporting travel agencies in the country and called upon agents who were not members to consider joining the membership. Patrick Oketch, the Marketing and Sales Officer at Renegade Air, lauded the support travel agents were giving the airline, noting that over 60% of the airline’s sales were generated by Travel Agents. He reiterated the airline’s commitment to continue working with agents and offering them support whenever they required. Charles of Sandah Travel and Tours shared with participants how KATA had helped him build his business grow since joining in 2023. “Through KATA, I have been able to participate in international travel shows in South Africa twice, and now I am headed to Dubai for the Arabian Travel Market (ATM). These international shows are helping me build my international profile and networks.

Hyper-personalization: Will it contribute to sales and the travel industry in 2024?

As hyper-personalization goes beyond the usual strategies that have been used so far to benefit travel needs, there are advances in artificial intelligence and machine learning that may be able to provide the necessary services that travelers need.

Martin Eade from travel search and booking technology provider Vibe believes there’s a lot riding on this. “This is the holy grail of personalization and the first company to get this right will have a real first mover advantage. After all, why would customers switch from a hotel or airline that can anticipate their needs before they even know them themselves?”.

“The aim is to create strategies that make each guest feel special and unique, instead of feeling like a faceless member of a generic market segment. But before companies can achieve hyper-personalization, they need to shift their focus from the product to the client, developing a customer-centric strategy. Harnessing data will help them to understand exactly who their clients are, how they behave, and what they expect when they come to stay at a hotel, or travel on a specific airline.” commented Rubén Sánchez, CEO of the leading hotel revenue management platform BEONx.

Another way artificial intelligence can enable hyper-personalization is via automation. “Valuable, quick ‘recipes’ for automation will allow hoteliers to create predictable, reliable processes so they take their hands off keyboards and create more unique human-to-human interactions. At Cloudbeds, we’re building toward a world where AI-powered automations check out guests, trigger emails for last-minute reservations, add notes for housekeeping when a VIP guest arrives, and create in-depth reports with insights that drive better decisions. When a hotelier’s days become less manual, their guests’ personalized experience will soar.” said Adam Harris, Co-Founder and CEO of Cloudbeds. At the same time, Mr. Harris believes that hospitality technology platform powers more bookings and happier guests for independent accommodation operators around the world.

Gareth Matthews, Chief Marketing Officer at global travel distribution provider Didatravel thinks the industry might finally be in a position to offer elements of this to travelers in 2024.  As a final thought Craig Everett, Founder and CEO from Holibob, the experiences tech provider to tourism boards and online travel sellers, comments that hyper-personalization might lead to a related new trend: hyper-localisation. “Not only do these new technologies empower travel companies to develop a more intricate knowledge of their traveller, but they also fast-track deeper contextual understanding of their interests in relation to their destination. This has the opportunity to unlock a level of hyper-local, hyper-relevant online recommendations that could finally push the experiences sector into the online realm.

Source: Money-Tourism.gr

Navigating Payment Turbulence — Unraveling Payment Processing Challenges in the Travel Industry!

In an era where technology has seamlessly woven itself into the fabric of our daily lives, the travel industry stands at the intersection of innovation and complexity. Amidst the excitement of planning vacations and exploring new destinations, the intricate web of payment processing challenges often go unnoticed. In this comprehensive blog, we will delve into the nuances of payment processing in the travel industry, unraveling the complexities that both businesses and consumers encounter.

  1. Cross-Border Payment Friction —

One of the foremost challenges faced by the travel industry in payment processing is the complexity of cross-border transactions. As travelers jet off to explore new horizons, payments traverse international borders, encountering diverse currencies, regulations, and financial systems. This intricacy often leads to currency conversion issues, delayed transactions, and additional fees, leaving both consumers and businesses grappling with a less-than-optimal payment experience.

Solutions:

Multi-Currency Support: Implementing payment systems that seamlessly support multiple currencies can mitigate the impact of currency conversion issues, providing users with a transparent and hassle-free payment experience.

Regulatory Compliance: Staying abreast of and adhering to international financial regulations is crucial. Collaborating with payment processors well-versed in cross-border compliance can help navigate the complex regulatory landscape.

  • Fraud Risks and Security Concerns —

As online transactions surge, so do the risks associated with fraud and security breaches. The travel industry, with its high-value transactions and vast array of customer data, becomes a lucrative target for cybercriminals. From stolen credit card information to identity theft, the potential consequences of inadequate payment security measures are significant.

Solutions:

Tokenization: Employing tokenization technology can enhance security by replacing sensitive payment information with unique tokens. This minimizes the risk of data breaches and ensures that customer data remains protected.

Two-Factor Authentication (2FA): Implementing robust authentication processes, such as 2FA, adds an extra layer of security, making it more challenging for unauthorized individuals to gain access to sensitive information.

  • Dynamic Pricing and Transparent Payments —

The dynamic nature of pricing in the travel industry, with fluctuating fares and real-time availability, poses a unique set of challenges in payment processing. Consumers expect transparency in pricing, and any discrepancies or hidden fees can lead to dissatisfaction. Ensuring a seamless payment experience amidst the constantly evolving pricing landscape requires innovative solutions.

Solutions:

Real-Time Price Adjustments: Implement systems that dynamically adjust prices in real-time, ensuring that customers are charged accurately based on the latest information, and transparency is maintained throughout the booking process.

Clear Communication: Providing clear communication on pricing details, including taxes and fees, helps build trust with customers. Transparent payment processes contribute to a positive user experience and can lead to increased customer loyalty.

  • Mobile Payments and User Experience —

The ubiquity of smartphones has transformed the way people interact with businesses, including travel services. Mobile payments have become a cornerstone of the industry, but optimizing the user experience on mobile platforms presents its own set of challenges. From responsive design to intuitive interfaces, ensuring a seamless mobile payment experience is imperative for customer satisfaction.

Solutions:

Mobile-Optimized Interfaces: Designing user interfaces specifically tailored for mobile devices enhances the overall payment experience. Intuitive navigation and responsive design contribute to smoother transactions on smartphones and tablets.

Mobile Wallet Integration: Embracing popular mobile wallets and payment apps streamlines the payment process. Integrating options like Apple Pay, Google Pay, and others caters to the preferences of mobile-savvy travelers.

  • Integration with Emerging Technologies —

The rapid evolution of technology introduces both opportunities and challenges for the travel industry. Integrating with emerging technologies such as blockchain, artificial intelligence (AI), and machine learning (ML) can revolutionize payment processing but requires careful consideration and strategic planning.

Solutions:

Blockchain for Security: Leveraging blockchain technology can enhance security and transparency in payment transactions. Blockchain’s decentralized nature reduces the risk of fraud and ensures the integrity of financial transactions.

AI and ML for Fraud Detection: Implementing AI and ML algorithms can strengthen fraud detection mechanisms. These technologies can analyze patterns, detect anomalies, and adapt to evolving threats, providing a proactive approach to security.

  • Regulatory Compliance and Legal Complexities —

The travel industry operates on a global scale, subject to a myriad of regulations and legal frameworks. Ensuring compliance with diverse international and local laws poses a significant challenge for payment processors and businesses alike. Failure to navigate these regulatory waters diligently can result in legal consequences, fines, and reputational damage.

Solutions:

Legal Consultation: Collaborating with legal experts specializing in international payment regulations can provide invaluable insights. Establishing a robust legal framework ensures that payment processes align with the various compliance requirements across regions.

Regular Compliance Audits: Conducting regular compliance audits helps identify any gaps or changes in regulations. Staying proactive in adapting to evolving compliance standards minimizes the risk of legal complications.

  • Chargebacks and Dispute Resolution —

Chargebacks, often stemming from customer dissatisfaction, unauthorized transactions, or fraud, are a common concern for the travel industry. Disputes can lead to financial losses, strained customer relationships, and added administrative burdens. Resolving chargebacks efficiently is crucial to maintaining a positive payment ecosystem.

Solutions:

Effective Communication: Establishing clear communication channels with customers can prevent misunderstandings that may lead to chargebacks. Timely and transparent communication regarding policies, refunds, and dispute resolution can foster trust.

Robust Documentation: Maintaining thorough documentation of transactions, including booking confirmations, terms of service, and customer communications, strengthens the merchant’s position in case of disputes.

  • Infrastructure Scalability and Reliability —

The travel industry experiences fluctuations in demand, especially during peak seasons and special events. Payment processing systems must be scalable to handle sudden spikes in transactions without compromising speed and reliability. Downtime or processing delays can have severe consequences, affecting customer satisfaction and revenue.

Solutions:

Cloud-Based Solutions: Utilizing cloud-based payment processing systems allows for scalability and flexibility. Cloud infrastructure can handle increased transaction volumes during peak periods, ensuring a seamless payment experience for customers.

Redundancy and Failover Mechanisms: Implementing redundancy and failover mechanisms in payment systems ensures uninterrupted service. Redundant servers and backup systems can mitigate the impact of hardware failures or other technical issues.

  • Collaboration and Interoperability —

The travel industry consists of a complex ecosystem of service providers, including airlines, hotels, travel agencies, and payment processors. Ensuring seamless collaboration and interoperability between these entities is essential for a cohesive payment experience. Incompatibility or communication breakdowns can lead to inefficiencies and errors in transaction processing.

Solutions:

Standardized Protocols: Adhering to industry-standard protocols for data exchange facilitates interoperability between different components of the travel ecosystem. This ensures that information flows seamlessly across various platforms.

Collaborative Partnerships: Establishing strong partnerships and collaborations between travel service providers and payment processors enhances communication and interoperability. Shared platforms and integrated systems can streamline payment processes.

Conclusion —

In conclusion, the payment processing challenges faced by the travel industry are multifaceted, requiring a holistic and strategic approach. From cross-border complexities to security concerns and regulatory hurdles, addressing these challenges demands a combination of technology adoption, regulatory compliance, and a commitment to customer satisfaction.

The industry’s future success hinges on its ability to adapt to emerging technologies, foster collaboration, and prioritize the security and transparency of payment processes. As we navigate the ever-evolving landscape of global travel, overcoming these challenges will not only enhance the efficiency of payment processing but also contribute to a positive and memorable experience for travelers worldwide. The journey toward a seamless payment horizon in the travel industry is ongoing, marked by innovation, resilience, and a dedication to elevating the overall travel experience.

Source: Pulse

Navigating the Future: Empowering Travel and Tourism Through Online Payments

18 Apr 2024 – By Bryan Obala.

In the fast-evolving landscape of travel and tourism, the role of online payments has become more vital than ever before. Projections indicate that by 2033, the industry will soar to a staggering $15.5 trillion, contributing significantly to the global economy bloomberg. Particularly in developing markets across Africa, where new destinations are emerging as hotspots, the potential for growth in the travel industry is immense.

To capitalize on this growth, travel merchants must align with consumer expectations by offering seamless and reliable payment systems, with online sales projected to constitute 74% of total revenue by 2027. Here are five essential strategies that can help travel merchants meet these increasingly high consumer demands:

  1. Transparency: Be clear and specific about the payment options available to consumers. Transparency builds trust and enhances the buying experience.
  2. Security: In an era of burgeoning travel e-commerce, robust cybersecurity measures are indispensable. Offering secure payment options helps instill confidence and protects against fraud, which saw a concerning 156% increase in the global travel and leisure industry in 2021.
  3. Convenience: Tailor payment options to meet consumer preferences. Personalized services, including currency options and bundled offerings like travel insurance, enhance convenience and satisfaction.
  4. Reliability: High authorization rates are key indicators of success. Optimizing authorization rates not only drives incremental revenue but also fosters customer loyalty and repeat business. Even a slight improvement in authorization rates can translate into significant additional revenue, enabling businesses to fund expansion and innovation initiatives.
  5. Flexibility: Embrace Buy Now, Pay Later options to accommodate the diverse financial needs of travelers. Offering flexible payment solutions encourages purchase completion and enhances the overall shopping experience.

Looking ahead, the future of travel and tourism is brimming with possibilities. As businesses chart their course forward, prioritizing transparency, security, convenience, reliability, and flexibility will be paramount. By embracing these principles, merchants can navigate the dynamic landscape of global travel and ensure that everyone reaps the economic benefits of this thriving industry.

Bridging the Gap between Fintech and Traveltech.

The integration of finance and technology, known as fintech, has revolutionised traditional banking and payment systems, transforming how we live, work and travel. Similarly, travel technology, or traveltech, has empowered travellers with convenient booking platforms and personalised experiences. It makes sense then that significant opportunity exists to bridge the gap between these two sectors to unlock their full potential — particularly in Africa.

Africa’s travel and tourism sector has immense growth potential. But a major hurdle that first needs to be overcome is the large percentage of the continent’s population who remain unbanked, particularly when it comes to facilitating payment for travel and tourism services. Additionally, there is a need to digitise existing products and services to enhance market access and the experience for all travellers and improve operational efficiencies for businesses operating in the sector.

From a fintech perspective, it is crucial to identify ways to facilitate transactions between businesses in the tourism sector and payment oversight entities. One successful example of this is mobile money, which has gained significant traction across Africa with platforms like M-Pesa in Kenya leading the way. Integrating mobile payment solutions into traveltech platforms can cater to the large unbanked population and provide convenient payment options for travellers throughout the continent.

Cross-border remittances already play a critical role in many African countries, as they heavily rely on payments made from the diaspora. Fintech can help here by facilitating affordable and convenient cross-border money transfers for travel purposes. Blockchain-based solutions, for instance, can reduce costs, improve transparency, and accelerate the speed of transactions, benefiting both travellers and their families.

Fintech platforms can introduce micro-investing or savings features specifically designed for travel purposes. By enabling individuals to save small amounts of money regularly, these platforms can help people build travel funds over time. Fintech solutions can also address the challenges of financial inclusion in Africa by leveraging alternative data sources for credit scoring and providing access to credit for individuals with limited formal banking history. This can empower more people to travel and support the growth of domestic tourism within the continent.

To better incorporate fintech into existing traveltech solutions, online travel agencies and digital travel platforms should consider integrating fintech solutions to streamline payment processes, provide secure transactions, and even offer financial services like micro-insurance or access to credit for travel expenses. Platforms like Airbnb, for instance, which have already disrupted the traditional accommodation industry could benefit from fintech integration to facilitate seamless and secure payment processes between hosts and travellers.

Africa’s rich natural and cultural heritage presents opportunities for sustainable tourism initiatives. Fintech can support impact investing in sustainable tourism by providing crowdfunding or investment platforms that connect travellers, local communities, and investors interested in supporting environmentally friendly and socially responsible travel projects. This could be realised through peer-to-peer lending or crowdfunding that supports the growth of alternative accommodation providers or local travel start-ups in Africa.

Loyalty programs are an essential tool for fostering customer loyalty and engagement in the travel industry. By leveraging fintech solutions, data analytics, and social impact initiatives, loyalty programs in Africa can enhance the customer experience. Personalised rewards based on local preferences can be integrated into mobile-first solutions, further driving customer retention, repeat bookings, and overall industry growth.

While there are significant benefits to integrating fintech and traveltech, it is crucial to address potential risks. Data breaches, identity theft, and unauthorised access to financial accounts are serious concerns that must be mitigated through robust security measures. Seeking guidance from mentors or professionals, implementing backup plans and alternative payment methods, prioritising data privacy, and complying with regulations are essential steps in managing these risks.

Regulatory compliance is another critical aspect to consider. Fintech and traveltech platforms must understand and adhere to relevant financial regulations, such as anti-money laundering (AML) and know-your-customer (KYC) requirements, to ensure compliance and build trust among users.

Moreover, the travel industry is susceptible to market volatility, geopolitical events, and natural disasters. To offset these risks, platforms must diversify their offerings, have contingency plans, and stay updated on market trends and advisories.

Access to capital can also be a challenge for fintech and traveltech solutions. Limited credit history or collateral may hinder entrepreneurs and businesses from accessing the necessary funds. It is important then to carefully evaluate fintech lending platforms and ensure alignment with financial capabilities.

Bridging the gap between fintech and traveltech holds immense potential for Africa’s travel and tourism sector. By incorporating fintech solutions into existing traveltech platforms, we can enhance payment processes, facilitate secure transactions, promote financial inclusion, and support sustainable tourism initiatives. However, it is vital to address potential risks and challenges through robust security measures, regulatory compliance, and contingency plans. With careful implementation and collaboration, fintech and traveltech can work together to unlock the full potential of Africa’s vibrant travel industry..

Source: bbrief.co.za

Etihad Airways Unveils Daily Service to Nairobi reconnecting East Africa with the UAE.

12 Apr 2024 – By Bryan Obala.

Etihad Airways is gearing up to reconnect East Africa with a brand-new daily service to Nairobi, slated to kick off on May 1, 2024.

In partnership with the Kenya Association of Travel Agents (KATA), Etihad Airways is pulling out all the stops for a spectacular launch event. This exclusive occasion will take place at the newly inaugurated JW Marriott Hotel, the tallest hotel in Kenya boasting an impressive 35 storeys.

This non-stop flight will whisk passengers from Etihad’s hub in Abu Dhabi to Nairobi, with departure scheduled for 9:05 and arrival at 13:15 local time. Return flights will depart Nairobi at 18:10, arriving back in Abu Dhabi at 00:20.

Operating this route will be the Airbus A320 aircraft, boasting both business and economy cabins to cater to diverse passenger needs.

Beyond simply facilitating travel, this service heralds a vital reestablishment of direct commercial connections between these two vibrant cities. It’s poised to catalyze a surge in cross-business collaborations and trade opportunities between the United Arab Emirates and Kenya.

Excited to embark on this journey? Tickets are already available for purchase via Etihad Airways’ website. Secure your seat now and get ready to explore the wonders of East Africa like never before!

Why Dubai

Dubai, as a global economic centre, offers a diverse range of options for business events across various budgets.

Complementing its broad infrastructure and venues, Dubai is truly a vibrant hub for innovation and knowledge sharing. From large-scale conferences to intimate meetings, the city accommodates events of all sizes against the backdrop of a rapidly growing knowledge economy.

Its strategic location provides unparalleled access to emerging markets, making it an ideal platform for discussing the latest developments and fostering sustainability. With a multicultural environment, seamless connectivity across the city and its airports, and a history of convening global gatherings, Dubai guarantees an empowering experience for delegates, enabling them to capitalise on networking opportunities and maximize connections in this dynamic city.

Choose Dubai for unmatched business events today.

Source: Visit Dubai.

Ethiopian Inaugurates the New Jinka Airport Terminal Ethiopian Continues to Renovate and Construct Domestic Airport Facilities.

Addis Ababa, April 3, 2024

Ethiopian Airlines Group, the largest airline group in Africa, inaugurates its Jinka airport project, unveiling a new terminal and support facility buildings. The new state-of-the-art airport terminal is now open for service, following a grand celebration held today in Jinka, one of the emerging cities in the South Ethiopia Regional State.

The two-and-a-half-year project covered the construction of a new terminal building having a total built-up area of 3,500 square meter, support facility building, and external facilities including exclusive VIP parking area and other facilities. Regarding the inauguration of the new Jinka Airport, Ethiopian Airlines Group CEO Mr. Mesfin Tasew said, “We are truly delighted to witness the completion of the brand new Jinka Airport Terminal Building project that has been under construction for the last few years. As a national flag carrier, Ethiopian is playing its part in the country’s aviation transformation and Jinka is our latest contribution to Ethiopia’s modern aviation facility.

The new Jinka airport will further offer a comfortable travel experience to/from the city thereby boosting trade and tourism in the region and beyond. Committed to enhancing customer experience, we will continue to invest in renovation and upgrading of domestic airports.”

Following the finalization of the project with an investment cost of more than 8 million Euro for construction, Jinka Airport Terminal is now equipped with modern passenger service areas including departure and VIP lounges and other facilities that will enhance customer experience. The completion of the airport will help Ethiopian offer an upgraded customer services to its passengers to/from the city. It also creates a comfortable experience to tourists traveling to southern Ethiopia to visit the exotic people, culture, and nature of the region.

At its hub, Addis Ababa Bole International Airport, Ethiopian Airlines offers seamless transit and stopover services, creating an opportunity for passengers who have lay over to enjoy the beauty of Addis Ababa, the diplomatic capital of African.

About Ethiopian

Ethiopian Airlines Group (Ethiopian) is the fastest-growing airlines brand globally and the continent’s largest airline brand. In its seventy-seven years of successful operations, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success. In addition to its main hub in Addis Ababa, Ethiopia, it is also pursuing its multi-hub strategy through hubs in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines and in Lusaka, Zambia with Zambia Airways. Ethiopian commands the lion’s share of the African passenger and cargo network operating the youngest and most modern fleet to more than 150 domestic and international passenger and cargo destinations across five continents. Ethiopian’s fleet category consists of ultra-modern and environmentally friendly aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900 and Bombardier Dash 8-400 double cabin with an average fleet age of seven years. In fact, Ethiopian is the first airline in Africa to own and operate most of these aircraft.

Having achieved its strategic plan (Vision 2025) ahead of time, Ethiopian is currently implementing a 15-year strategic plan called Vision 2035 that will see it become one of the top 20 most competitive and leading aviation groups in the world. As a multi-award-winning airline, Ethiopian has been champion in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for six consecutive years among others. The airline has been a Star Alliance member since 2011 and has been registering more than threefold growth in the past 10 years.

For more at: www.ethiopianairlines.com

Email: CorporateCommunication@ethiopianairlines.com Contact: (251-11)517-8913/8165/8907