Dubai’s commitment to pushing the boundaries of technology and embracing innovation has been a key factor behind its transformation into a city at the forefront of the global economy.
The city’s long-term wider approach to leveraging the latest advancements not only enhances the experience for residents and visitors but also boosts the economy by attracting more businesses and investors.
Recognizing the importance of leveraging technology to shape the future of travel and hospitality, the Dubai Department of Economy and Tourism (DET) has consistently spearheaded initiatives to raise the bar across multiple sectors, while strategies are in place to improve tourism services with new technologies like artificial intelligence (AI) and virtual reality (VR).
DET has also nurtured innovation, entrepreneurship and sustainability to create new pathways for growth, aligned with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure.
Proactively adapting its offering to align with emerging global trends, and to cater to the diverse demands of residents and international travellers, the city’s tourism and hospitality sectors are utilising innovation to ensure that Dubai continues to elevate standards across the tourism ecosystem – from streamlined visa processes and airport smart gates to hotel check-in via smartphone apps and digital platforms showcasing the best of Dubai’s offerings.
This dynamic approach, combined with Dubai’s commitment to excellence and continuous collaboration between the government and private sectors, has been the catalyst for rapid change across the emirate, with world-class infrastructure and exceptional service at all touchpoints contributing towards enhancing the guest experience.
With global travellers eager for novel experiences, this fusion of innovation allows tourists to seamlessly connect with both traditional and modern elements of the emirate’s diverse offering and has contributed towards further highlighting the emirate’s position as a must-visit destination. Dubai’s growing popularity is evident in the steady growth in visitors – from January to June 2024, Dubai welcomed 9.31 million international visitors, an increase of 9 per cent compared to the same period in 2023.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by the visionary leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the objectives of the D33 Agenda, Dubai is committed to advancing with distinctive world-class infrastructure, experiences, and attractions. Dubai’s unwavering dedication to exceeding expectations is demonstrated through the seamless integration of technology into our industry.
This unique synergy of innovation and technological excellence is a testament to our strong commitment to progress and is instrumental in making Dubai the best city to visit, live and work in, aligned with the goals of the D33 Agenda. The emirate continues collaborating with key stakeholders and global partners to spearhead technology-driven tourism, ensuring a future where innovation enriches every visitor’s experience.”
Source: Gulf Business.
