Not Just Dubai – UAE Focuses on All 7 Emirates for Tourism

The UAE’s minister of economy has said the country’s tourism advisory board is working on new packages that promote travel in all seven emirates. For years, tourism in the UAE has been centered in Dubai, home to Emirates Airline, the world’s biggest mall and a string of ultra-luxury hotels.

Capital city Abu Dhabi attracts tourism largely with its cultural offerings, such as the Louvre Museum, while Ras Al Khaimah focuses on nature tourism and corporate events. The other emirates, however, do not get as much attention.

Abdullah bin Touq Al Marri is now looking to change that. The minister revealed to state news agency WAM, that the Emirates Tourism Council has formulated a “tourist route” within the UAE that connects its seven emirates. This, according to the minister, is part of an even grander vision to promote cross-GCC travel as you would see with travelers hopping across Europe.

“This initiative is an integral part of the GCC 2030 tourism strategy, designed to elevate the tourism sector’s contribution to the GDP through increased inter-GCC travel and elevated hotel occupancy rates, transforming the GCC into a pre-eminent global destination for both regional and international tourists,” the UAE minister said.

Al Marri revealed that the unified GCC visa will roll out either next year or in 2025. When it does, it will introduce a “new flow of international tourists” to the region.

Last September, Al Marri gave updates on this development during a conference in Abu Dhabi. “What’s good for Saudi is good for the GCC,” he said at the conference. “If the tide comes up, it pulls up all the boats.”

This new visa comes under the banner of the “Gulf Strategy for Tourism 2023-2030,” which ministers also said is in the works. The meeting also looked into the establishment of a GCC Tourism Statistics Platform.

Source: Skift

Dubai Department of Economy and Tourism builds AI engagement platform

As part of its ultimate aim of making the UAE’s leading city the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) has partnered with customer experience solutions provider Avaya to build out an artificial intelligence (AI)-powered platform that will streamline the creation of business licenses in the emirate of Dubai.

The initiative with Avaya will support efforts towards realising the goals of the Dubai Economic Agenda, D33, of doubling the size of Dubai’s economy over the next decade and consolidating its position among the top three global cities. It will help digitise the process of business licence applications, using AI to solve the most common pain points in the journey, and providing instant digital access to experts on demand.

Dubai’s DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Licence Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT).  

DET is mandated to support the government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.

Under its remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become “the world’s best city to live and work in” by promoting a diverse destination proposition that it says includes unique lifestyle and a high quality of life.

The digital-first solution customised for DET’s requirements will aim to deliver an integrated experience between customers and DET advisors across a range of digital channels. An intelligent chatbot, fed by an advanced knowledge management system, will deliver self-service tools designed to automate the most common service requests for both internal and external users.

“Our goal is to position Dubai as a global centre for business, investment and tourism, and we are doing this by supporting the evolution of the city through supportive tourism initiatives and future-proof economic programmes,” said Ahmed Al Falasi, CEO of Dubai Business Licensing Corporation, Dubai Department of Economy and Tourism. “The adoption of this new customer contact platform will streamline the delivery of business licences in Dubai, making the emirate an even more attractive destination for economic activity in line with the D33 agenda.”

Avaya communications technology will also look to help DET adopt a digital-first approach to customer happiness, giving Dubai investors direct access to advisors over video from anywhere in the world. Finally, an advanced, AI-enabled analytics tools will enable DET to identify problem areas in the customer journey and enable managers to act quickly on solving them.

“DET is a best-in-class organisation that is investing heavily in the future, and going about it in the right way,” added Nidal Abou-Ltaif, senior vice-president – global head of sales at Avaya, and president of Avaya International. “By taking a staged approach to innovation, DET will be able to automate key points in the customer journey, before delivering a fully AI-powered suite of services that will transform experiences in the business set-up process. We’re proud to support DET as the organisation moves towards its D33 goals.”

Source: Computer weekly

Morocco Tourist Sites Reopen One Month After Earthquake 

Multiple historic sites in Marrakech were reopened to tourists on Sunday, a month after a devastating earthquake hit Morocco and took the lives of nearly 3,000 people. The reopened sites include Bahia Palace, Badi Palace, and the Saadian Tombs, reported Morocco World News.

Morocco is also hosting a large conference this week: The 2023 World Bank and IMF annual meeting. It is the highest-profile event Morocco has hosted so far, said Siham Fettouhi, Morocco Tourism Office Director for USA and Canada.

“We’ve been hosting more and more events every year, and the proof of that is that annual conference, we’re talking about more than 14,000 people coming into Marrakech this week,” said Fettouhi.Top of Form

Some parts of the areas affected by the earthquake remained closed to the public. “There’s a few locations that are not open to the public now in Marrakech because of what happened in the mountains more than in Marrakech itself,” said Fettouhi.

That hasn’t stopped tourism to Morocco. “People are still coming. People do understand that it’s an earthquake. It’s not a virus or something else that people don’t understand,” she said.

Morocco’s has been having a strong tourism trajectory this year. Between January and August, Morocco welcomed 10.2 million travelers. The country may exceed its pre-pandemic level of 13 million this year, said Fettouhi.

The Moroccan government aims to attract 17.5 million tourists and $12 billion in revenue by 2026. Between 2023 and 2025, Morocco’s government will be investing $2.7 billion in tourism, which will include hotels, airports, training and roads, said Fetthoui.

A big portion of the investment is going toward training to serve different markets. The country has seen strong growth from markets like India, China, South Korea and the U.S.

Over the past few decades, Morocco has become a unique destination with a variety of offerings, from ancient ruins to cultural experiences to trekking in the Atlas Mountains, according to multiple tour operators.

“More recently, Morocco has become a destination of choice – it used to be more of an add-on,” said Michael Edwards, Managing Director, Explore Worldwide. In the past, travelers used to pair Morocco with trips to Spain or France and focus on mostly on culture tours.

The government has added 1800 km in highway infrastructure to make more destinations accessible. In the past, it took travelers “hours and hours” to drive from Rabat to Marrakech. Now, it’s a two-hour drive.

The country has excellent infrastructure for circuit tours, said Kelly Torrens, vice president of product for Kensington Tours. “The quality of the guiding and the accommodation is great in Morocco,” she said.

The country has over 286,000 hotels beds – 10 years ago, it had 200,000.

What kicked off Morocco’s trajectory was an aviation agreement the country signed with the European Union in 2006, said Fettouhi. Under the agreement, EU and Moroccan airlines could operate routes between any EU airport and Morocco without capacity restrictions.

Since the agreement, the number of airlines servicing Morocco grew from 24 to 61 between 2004 and 2019. Total weekly flights rose from 400 in 2000 to 1,521 in 2019. Total international cities connected to Morocco’s airports rose from 48 to 153 between 2004 and 2019.

International travel to Morroco has exceeded pre-pandemic levels. Over 11 million international travelers flew through Morocco in the first half of 2023, up 7% from 10.2 million in 2019, according to Morocco Airports Authority. “Pretty much every airport in the country is busier than it was in 2019, and by a lot,” said Skift Airline Weekly Senior Editor Jay Shabat.

Source: Skift

Dubai’s tourism surge ‘is reflection of strong economy’

Dubai’s tourism sector is predicted to reach levels not seen since 2019 by next year and a key driver behind the emirates’ success as a tourist and business destination is the UAE’s strong economic performance, says a report.

The remarkable post-pandemic performance of Dubai’s hospitality industry is a clear reflection of the UAE’s wider economic successes, said the Cavendish Maxwell report.

Despite the curveballs thrown by Covid-19 and recent global conflicts that disrupted travel worldwide, Dubai is defying the odds and emerging as the superstar of the tourism world.

In the first half of this year, a staggering 8.5 million globetrotters chose Dubai as their destination, breaking the city’s record for number of visitors. Fast forward to July 2023, and that number has surged to a jaw-dropping 9.83 million. Freshly released data by Dubai’s Department of Economy and Tourism also reveals that in 2022, Dubai hosted 14.36 million international overnight visitors. By comparison, in 2021, just 7.26 million stayed overnight.

The city hasn’t just bounced back, it has soared past regional and global expectations. In fact, during 2022, Dubai reached 86% of its pre-pandemic visitor levels, beating even the most optimistic projections by the United Nations World Tourism Organisation for international tourist arrivals in 2023.

Inflation under check

While the rest of the world has been grappling with soaring inflation rates, the UAE has managed to keep things in check.

In 2022, inflation in the UAE stayed at a modest 4.8%, thanks in part to generous government subsidies, particularly for essentials like food and fuel. In comparison, the rest of the world experienced much higher inflation at 8.7%, according to the International Monetary Fund. Looking ahead, the UAE is on track to lower inflation to 3.1% in 2023 and return to a stable 2.6% rate in 2024.

Alongside keeping inflation in check, the UAE has also exceeded expectations in economic growth, despite increasing concerns about a global recession. In 2022, the UAE saw an economic growth rate of 7.6%, the highest in over a decade.

Impressive recovery

Although experts at Fitch foresee a slight dip to 3.3% for the UAE in 2023 due to oil production cuts, the country’s economy has been recognised globally for its impressive post-pandemic recovery.

“The tourism sector’s GDP growth is set to nearly double from 2021 to a remarkable 36.1%, and by 2024, it’s predicted to reach levels we haven’t seen since 2019. Back then, travel and tourism contributed a substantial 11.6% to the country’s GDP, raking in AED180.4 billion,” the report said.

Source: Trade Arabia.

Dubai’s Department of Economy and Tourism, Real Madrid announce landmark global partnership

DUBAI – Dubai’s Department of Economy and Tourism, together with Real Madrid Club de Fútbol, have kicked off a landmark collaboration.

The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans.

The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Being at the forefront of global sports entertainment with the world’s greatest Club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses Real Madrid’s First Men and Women Football Teams, bringing a taste of Dubai to Santiago Bernabéu offering fans unforgettable experiences and services.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the Club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.

Kazim commented, “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest Club in the world is built upon a shared vision and values, where every achievement motivates one to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team to reaffirm Dubai globally as the best city to visit, live, and work in.”

Butragueño, in turn, said, “We are very proud of this new partnership with Dubai’s Department of Economy and Tourism as the Club’s first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”

Dubai’s strong public and private sector relations are at the heart of its success, and this new collaboration with Real Madrid further builds on a longstanding partnership that Emirates has cemented since 2011.

It is also perfectly timed for the upcoming Real Madrid themed-park at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further expand the city’s diverse destination proposition.

The park, which will be the world’s first Real Madrid-themed park, will feature a number of Real Madrid-related attractions, such as a museum, amusement rides and football skill games, food and beverage outlets, and retail spaces selling official Real Madrid products.

Source: Zawya.

Dubai Tourism Unleashes Dubai’s Allure in Nairobi during the East Africa Roadshow

In a dazzling affair that captivated travel enthusiasts from Mombasa- Nairobi to Kisumu, the Kempinski Hotel was transformed into a portal to another world as the Dubai Department of Economy and Tourism unveiled Dubai’s wonders in an unforgettable roadshow event. Nairobi played host to this spectacular event, underscoring the city’s significance as a hub of international connections.

A Grand Showcase of Dubai’s Best

With over 25 prominent companies gracing the occasion, the event transcended expectations. The venue buzzed with fervor as participants were treated to a variety of offerings from Dubai’s thriving tourism and medical sectors. Airlines, hotels, destination management companies, and entertainment providers came together to create a tapestry of Dubai’s offerings, captivating the audience’s imagination.

Partnerships Forged, Dreams Ignited

The event was not just a presentation; it was a gateway to another world. Attendees were given the chance to engage directly with Dubai’s products and services, forging partnerships and exploring collaborations. The room echoed with the voices of stakeholders, their discussions laying the foundation for fruitful future endeavors.

Excitement in the Air

A highlight of the day was the Dubai raffle, which added an element of thrill to the proceedings. Lucky winners walked away with exciting prizes, making the event not only informative but also rewarding.

Local Touch, Global Impact

KATA’s members, hailing from various corners of Kenya, added a distinctive local touch to the event. Their active participation illustrated the vibrant collaboration between Kenya and Dubai, setting the stage for a future filled with promising ventures.

This roadshow became more than an event; it became a platform for dreams to flourish and partnerships to thrive. As the sun set on the day, the promise of stronger connections and endless opportunities lingered, leaving attendees inspired and invigorated for the journeys ahead. Dubai’s allure had woven itself into the fabric of Kenya’s travel industry, leaving an indelible mark of partnership, promise, and endless possibilities.

Date: September 29, 2023 by Bryan Obala, KATA Media and Communications.

Dubai launches religious tourism initiative

The Department of Islamic Affairs and Charitable Activities in Dubai (IACAD) launched the Religious Tourism Project in Dubai with a set of plans, programmes, and initiatives in the field of Islamic tourism. This was announced during a press conference held at the department’s headquarters on Thursday.

The project aims to enhance Dubai’s tourism and achieve the department’s vision of being the best in the world, Islamically and charitably making the city the most visited in the world by 2025. “The project contributes to strengthening the emirate’s position as an attraction point for international religious tourism for residents, visitors, and tourists, both Muslims and non-Muslims,” said Ahmed Khalfan Al Mansouri from IACAD.

Al Mansouri pointed out that the project will achieve a three per cent to four per cent increase in the number of tourists to the emirate. The project will feature the most prominent religious attractions in Dubai.

Floating Mosque: It will be the first floating mosque in the world which will consist of three floors. One half of the structure with its sitting areas and a coffee shop will be above the water; while the other is submerged below. The underwater deck will be for the prayer area with ablution and toilet facilities and can accommodate 50-75 worshippers. The mosque will be constructed with a total cost of approximately Dh55 million.

The Quranic exhibition: This will feature the journey of Sheikh Maktoum bin Rashid Al Maktoum’s Quran, where he printed thousands of copies of the holy Quran from 2000 to 2005 and distributed around the world.

Dubai Iftar: This is organised during the holy month of Ramadan and is a unique initiative that brings together people of different faiths, to breakfast together.

Hala Ramadan: It is an initiative where people of different faiths gather in the new neighbourhoods in Dubai under the Hala Ramadan initiative. This will include groups of social, sports, and educational programmes.

Visit to the Quranic Park and adding a section on prophetic medicine: The Quranic Park is the first-ever Quran-inspired Park in the world which covers an area of 600,000 square metres. This huge park is divided into many sections which serve different purposes and interests. The park has plants and herbs that are mentioned in the Quran.

Ramadan and Eid Market: Ramadan markets will be introduced adjacent to a few popular mosques in Dubai with the aim of welcoming Muslim and non-Muslim tourists during the Ramadan and Eid holidays. This will help them learn about Islamic customs and traditions and teach them the religion of Islam.

Source: Khaleej times.

Dubai’s Department of Economy & Tourism Roadshow – East Africa

Dubai is bringing its magic to East Africa with an exclusive event hosted by the Dubai Department of Economy & Tourism (DET). The Dubai Tourism Roadshow in East Africa is set to be a spectacular showcase of the Emirate’s products and services in the travel and medical sectors. With over 20 participating companies from the tourism and hospitality industry, including airlines, hotels, destination management companies, entertainment providers, and hospitals, this event promises to be a game-changer for both business professionals and travelers in East Africa.

Connecting East Africa to Dubai’s Unique Offerings

Dubai has long been a sought-after destination for travelers from all corners of the globe. Its awe-inspiring skyline, luxurious hotels, world-class shopping, and diverse culinary experiences make it a dream destination for tourists. However, this event aims to go beyond just showcasing Dubai’s glitzy attractions. It’s about establishing meaningful connections between East Africa and Dubai, with a focus on two key sectors: tourism and healthcare.

Dubai’s Diverse Participation

One of the highlights of the Dubai Tourism Roadshow is the diverse range of participants from Dubai’s vibrant tourism and hospitality industry. Airlines, hotels, destination management companies, entertainment providers, and hospitals have all come together to showcase their offerings.

For those looking to explore Dubai’s breathtaking landscapes, there are airlines offering special deals on flights to Dubai. The event is also an opportunity to discover the city’s luxurious accommodations, with a variety of hotels participating, each offering unique experiences to suit different budgets and preferences.

Destination management companies will be on hand to help East African travelers craft their dream Dubai experience, from desert safaris to city tours, ensuring every moment in Dubai is unforgettable. Entertainment providers will also be showcasing their offerings, from world-class performances to family-friendly attractions.

A Unique Focus on Healthcare

Beyond the glitz and glamour, Dubai has gained recognition as a medical tourism hub. The Dubai Tourism Roadshow is also shedding light on the city’s healthcare sector. Hospitals from Dubai will be present to discuss the cutting-edge medical treatments and services available, attracting patients from East Africa seeking world-class healthcare.

Dubai has invested heavily in its healthcare infrastructure, and it’s evident in the presence of hospitals that are at the forefront of medical innovation. This event presents an excellent opportunity for medical professionals and healthcare institutions in East Africa to explore potential collaborations and partnerships.

Dubai Raffle Prizes and Giveaways

To add an extra layer of excitement to the event, Dubai’s partners are offering fantastic raffle prizes and giveaways. Attendees have the chance to win flights, accommodation, activities, and much more in Dubai. These enticing rewards underscore Dubai’s commitment to making dreams come true for East African travelers.

Networking Opportunities

In addition to exploring the offerings of participating companies, attendees can take advantage of the networking lunch with Dubai stakeholders. This is a chance to connect with industry experts, share ideas, and establish valuable contacts. Whether you’re in the travel and tourism business or the healthcare sector, the networking opportunities at the Dubai Tourism Roadshow can open doors to new collaborations and ventures.

Join DET in Nairobi, Kenya

The Dubai Tourism Roadshow in East Africa is an event that promises to bridge the gap between East Africa and the dazzling world of Dubai. If you’re a travel professional looking to offer your clients unique Dubai experiences or a healthcare professional interested in exploring Dubai’s cutting-edge medical services, this event is not to be missed.

Join us in Nairobi, Kenya, on September 29, 2023, for an unforgettable day of discovery, networking, and exciting giveaways. Dubai is ready to welcome East Africa with open arms, and the Dubai Department of Economy & Tourism is here to make the connection happen. Book your spot today and be a part of this remarkable journey. Dubai awaits you!

Diversity ‘is key to Dubai’s all-season tourism appeal’

Dubai has evolved into an ‘all-season’ tourism destination with offerings that cater to a diverse group of travellers even during summer months, says a senior official.

Having welcomed a record 8.55 million international visitors from January to June 2023, a top official says the city’s appeal as a tourism destination is strong even in the summer months.

Dubai is riding on a wave of diversity to strengthen its appeal as an all-season tourist spot, including the summer months, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), told Khaleej Times in an interview.

He said the city’s multifaceted character appeals to tourists with various preferences and means.

“Dubai’s rich offering makes even luxury travel affordable, with a host of options for budget-conscious travellers ranging from discounted stays at luxury hotels to fine dining experiences.

“In fact, Dubai provides mid-range hotels that match the service and amenities of many prominent full-service hotels around the globe, further enhancing the destination’s appeal for those in search of value for money during their stay, without compromising on the quality of the overall experience,” said Kazim.

The first half of 2023 marked the industry’s best ever first half performance.

“People are drawn to Dubai due to a combination of its unique and cosmopolitan lifestyle, its high level of safety, the ease of access to the city, doing business and navigating daily life in Dubai, and the city’s commitment to security, both in terms of personal safety and financial stability,” said Kazim.

As a summer destination, the emirate offers leisure options from culture and cuisine to entertainment, beach activities and family-oriented experiences.

“During the summer months, the focus of tourism shifts towards indoor and water-centric attractions, the city’s climate-controlled landmarks, and numerous malls. Families can enjoy activities such as indoor theme parks, while waterparks and water-sports offer refreshing aquatic fun. Additionally, the exciting culinary journey across a multitude of restaurants in the city enhances the experience,” Dubai tourism body’s CEO said.

The city’s ‘kids go free’ campaign has garnered “significant attention” from families and children.

Source: TradeArabia News Service

Dubai’s national carrier benefits from city’s tourism boom

Dubai’s Emirates reported a record-breaking summer season, carrying over 14 million passengers with seat load factors exceeding 80 percent between June and August.

In addition, over 35 percent of visitors travelling on Emirates to Dubai were families, with an average stay of over two weeks to explore the city’s attractions.

Come winter, Emirates expects another surge in demand for travel to the city.

“Travel demand across our network has been strong and resilient despite rising cost-of-living pressures in many markets. It shows the value that people place on travel – whether for work, play, study, or visiting loved ones; and how essential international air connectivity is to communities,” Emirates’ Chief Commercial Officer, Adnan Kazim said.

For the city’s airport, Dubai International Airport (DXB) has demonstrated resurgence in key performance indicators, surpassing the pre-pandemic benchmarks of the first half of 2019. As one of the world’s busiest international aviation hubs, DXB welcomed a 41.6 million passengers during the initial six months of 2023. This figure reflects a growth of over 100 percent in comparison to the passenger volume recorded in H1 2019. Furthermore, when compared with the same period in 2022 (27.9 million), passenger traffic witnessed a significant surge of 49.1 percent.

Source: Hotelier