This collaborative initiative, generously sponsored by Travelport Kenya, brought together KATA members and travel agents from the coastal regions for a look into our value proposition offerings for our members and partners, the diverse services offered by Travelport and future plans. Our endeavor is to partner and represent our members with even greater travel options and value.
Special thanks to: Nita Nagi, the Managing Director of Travelport Kenya, who graced the event with an insightful presentation with its zenith – a vibrant Q&A session where the industry’s’ pertinent issues were fully addressed.
In the ever-dynamic world of travel, where information is currency, KATA and our partner friends stand as pioneers, guiding our members towards a future where knowledge empowers and partnerships redefine the journey.
Here’s to a workshop that wasn’t just an event; it was a strategic move towards a more empowered and resilient community of travel agents.

SOURCE: KATA Media Desk.

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On Wednesday, 13^th September 2023 the Kenya Association of Travel Agents (KATA) held a pivotal Industry Meeting in the picturesque city of Kisumu. This gathering, proudly sponsored by Sabre, a global leader in travel technology, brought together travel agents, industry stakeholders, and KATA leadership for a day filled with insights, dialogue, and a vision for the future.

One of the pivotal aspects of this gathering was the opportunity for Kisumu agents to directly interact with KATA’s leadership team. This engagement allowed them to gain deeper insights into the Association’s role, objectives, and the myriad benefits that come with KATA membership.

The meeting delved into a comprehensive discussion of industry-related issues, challenges, and opportunities specifically relevant to travel agents. Through open and constructive dialogue, participants had the chance to voice their concerns and seek solutions, fostering a collaborative spirit among all attendees.

Strengthening Airlines-Agents Collaboration:

Another critical aspect of the meeting was the focus on enhancing collaboration between airlines and travel agents. In a rapidly evolving industry, it’s imperative for these two key players to work hand in hand. The meeting facilitated an open exchange of ideas and concerns, with the goal of establishing mutually beneficial partnerships.

KATA: The Voice of the Industry:

A highlight of the event was a presentation outlining KATA’s vital role as the voice of the travel industry in Kenya. This emphasized the association’s commitment to advocating for the interests of its members and the industry as a whole.

Exploring Sabre’s Offerings:

Sabre, the event’s sponsor, also had a dedicated session to showcase its cutting-edge product offerings. This presentation highlighted the importance of embracing technology to streamline operations and improve customer experiences.

In summary, the KATA Industry Meeting in Kisumu was a resounding success. It served as a platform for knowledge exchange, problem-solving, and strengthening relationships within the travel industry. The event exemplified KATA’s dedication to its members, providing them with valuable insights and resources to thrive in an ever-evolving sector.

As we move forward, KATA remains steadfast in its commitment to shaping the future of the travel industry in Kenya, and this event in Kisumu was a significant step in that direction.

Source: KATA Media Desk

In a digital era, innovation is the engine driving the travel industry forward, and KATA in partnership with SNG Events are leading the charge!

Join us at the Africa TravelTech Summit & Expo 2023 on September 26th and 27th in Nairobi, at Emaara Ole Sereni Hotel, where the travel industry’s sharpest minds will converge.

We’re excited to announce that our very own KATA Chairperson, Dr. Joseph Kithitu, will be among the distinguished speakers at this prestigious event.

With a focus on enhancing efficiency in service delivery and embracing technology to transform travel, this summit is a must-attend for travel agents looking to level up their businesses in the digital age!

Don’t miss this opportunity to network with industry experts, explore cutting-edge technology trends, and discover new strategies to remain competitive in the market. It’s time to take your travel business to new heights!

Stay tuned for more details as we gear up for Africa’s leading travel event with a focus on technology. Don’t forget to follow us on our social media platforms for real-time updates –Keep soaring with KATA!

#KATAEvents #AfricaTravelTechSummit #InnovationInTravel

Source: KATA Media Desk

The Chairperson of TAAZ, Hamida Malik, paid a courtesy visit to KATA offices for a follow up meeting, setting the stage for a new chapter in travel collaboration. Joined by KATA’s Vice-Chairman, Mr. Hamisi Hassan, and the CEO, Agnes Mucuha, this meeting was more than a mere meeting – it was a catalyst for transformation.

Forging a Bridge Beyond Boundaries

The discussions that unfolded encapsulated the essence of unity and shared aspirations. With a shared goal to enhance travel experiences, the collaboration between KATA and TAAZ is poised to traverse beyond geographical borders. The vision is clear: to offer travelers unprecedented access to the hidden gems of Zambia, a land brimming with cultural richness and awe-inspiring landscapes.

This collaboration serves as a natural extension of KATA’s earlier dialogue with Zambia’s Minister for Tourism, further solidifying the commitment to unlocking the immense potential of cross-border travel.

This partnership promises to transform these visions into tangible, unforgettable realities. Underlying this collaboration is a profound synergy between KATA and TAAZ – an alliance that speaks of shared values, mutual respect, and a relentless passion for redefining the travel landscape.

Keep the wanderlust alive and let’s journey together toward boundless horizons. #KATAxTAAZ #KATACollaborations #KATACaters

We are thrilled to share the remarkable experience of KATA members at the Africa Business Tourism and MICE Masterclass 2023, a transformative event that resonates deeply with our association’s vision for growth and excellence. Spearheaded by our Chairman, Dr. Joseph Kithitu, this engagement showcased KATA’s commitment to empowering members and driving innovation within the tourism industry.

Why the Event Mattered

The Africa Business Tourism and MICE Masterclass has become an indispensable platform for KATA members to thrive amidst industry challenges. KATA’s presence at this year’s sixth edition of the event was a testament to our dedication to advocating for our members’ interests and fostering their professional development.

Impactful Training Sessions

Africa Tourism Partners enlisted seasoned experts like Nkululeko Ndumiso Nkosi, an influential entrepreneur and technology innovator, and Mamello Mofokeng, a qualified data scientist and cybersecurity professional, to deliver engaging training sessions. These experts covered crucial topics, including artificial intelligence integration, data analytics, and event management platforms.

The masterclass empowers MICE professionals and practitioners to analyze clients’ preferences and behavior, customize event content, and make targeted marketing and sales recommendations, all while building meaningful connections.

Collaborating for Success

During the event, Dr. Joseph Kithitu held side meeting the Africa Tourism Partners CEO Mr. Donkor Kwakye to discuss closer collaboartion in promotion of MICE Tourism training for KATA members. These meaningful encounters further strengthened KATA’s network, opening doors for potential collaborations that benefit our members.

Networking and Building Relationships

Beyond the enriching training, the masterclass provided KATA members with invaluable networking opportunities. Our delegates fostered meaningful connections with industry leaders, facilitating future collaborations and partnerships that will shape the future of the travel and tourism landscape in Kenya and beyond.

Conclusion

KATA’s involvement in the Africa Business Tourism and MICE Masterclass 2023 underscores our commitment to empowering our members. By offering training spaces, advocating for their interests, and facilitating networking opportunities, we ensure that our members stay at the forefront of the dynamic travel industry.

At KATA, we are dedicated to promoting growth and excellence within the travel sector, and the participation of our esteemed members in this masterclass reinforces our commitment to their success. Let us continue to soar together as we embrace digital transformation and innovation in the tourism industry.

#KATA #AfricaBusinessTourism #MICE #Masterclass2023 #Empowerment #DigitalInnovation #NetworkingOpportunities #TravelIndustry #InnovateWithKATA

Source: KATA Media Desk.

As travel demand continues to rise post-pandemic, the role of travel advisors is evolving due to emerging technological innovations and shifting traveler expectations. Voyagu’s latest report provides valuable insights into current travel advisor sentiment, highlighting the key challenges and opportunities that lie ahead.

With the growing popularity of online booking tools and direct-to-consumer travel options, some may question the relevance of travel advisors. Yet a recent study by Travel Daily News found that more than a third of affluent U.S. travelers prefer utilizing advisor services when flying internationally. With travel demand resurging post-pandemic, travel advisors have become more important than ever in helping people navigate the complexities of international tourism.

“Despite their value, travel advisors face significant challenges in competing with the affordability and convenience offered by technology companies. However, there are signs of a gradual acceptance of this transformative shift, as agents are starting to recognize the potential of merging human capabilities with technology. Implementing technological tools can help travel advisors enhance the human touch where it matters the most, and with its help, be more fluent at developing a niche market that is capable and willing to pay for their services,” said Ivan Saprov, founder and CEO of Voyagu.

The pandemic has reshaped the way people approach trip planning. With travel becoming increasingly commoditized, people are looking for more than just a booking engine — they want personalized, curated experiences that reflect their unique interests. This shift has created new opportunities for travel advisors. By leveraging technological innovations to provide hands-on trip-planning services and comprehensive support, advisors can offer a new level of service that goes beyond simply booking a trip. Looking at these trends, it’s clear that the relationship between travel advisors and their clients has changed, but how exactly has this dynamic evolved?

A new Voyagu survey of U.S.-based travel advisors sheds light on how digitization in the post-pandemic era has impacted the travel industry and changed how travel advisors interact with their clients. From navigating new regulations to embracing emerging technologies, travel advisors have had to adapt to new realities and offer innovative solutions to meet client needs.

“Travel advisors acknowledge the necessity to demonstrate their relevance and competence in an industry undergoing rapid change. Our research highlights a growing trend among advisors to embrace technology, with 69 percent acknowledging its potential positive impact, while 53 percent see it as a potential driver for increased revenues. We delve into the ways advisors are adapting and striving to remain relevant, shedding light on their efforts to meet the evolving needs of travelers,” said Saprov.

This report from Voyagu offers a detailed analysis of the condition of the travel advisory sector before and after the pandemic, providing a window of understanding into the current state of the industry and the challenges that travel advisors are facing. It provides decision-makers with actionable insights and data-driven analysis to support them in their process of improving the productivity and competitiveness of their travel advisory business. It also offers industry players the relevant information to support and invest in the necessary tools so that they can drive up their income while simplifying and reducing their workload.

The findings in the report will be helpful for key stakeholders in the travel sector to identify mechanisms through which they can build strategic partnerships and provide solid value to their customers.

Download the Full Report Here

Source: Skift

Are you a part of the travel industry in Kenya? Are you seeking an unparalleled opportunity to learn, network, and foster new business connections? If so, mark your calendar for 16^th June 2023 and join us at the 2023 Kenya Association of Travel Agents (KATA) Travel Convention and AGM in Naivasha. This exclusive event is the pinnacle of travel industry gatherings in Kenya, and it is one that you absolutely cannot afford to miss.

The KATA Travel Convention is meticulously designed to promote collaborative efforts and partnerships among the most prominent stakeholders in the travel industry. With a well-crafted program that facilitates open dialogue, constructive critique, and self-reflection, attendees can partake in a variety of sessions that cover critical issues affecting the industry. If you’re someone who wants to ensure the future prosperity and sustainability of Kenya’s travel sector, then this event is a must-attend for you.

What can you anticipate from the KATA Travel Convention?

Expect to build valuable networks and form vital alliances with fellow industry players, forging new business connections and partnerships along the way. The program areas will focus on critical topics like the future of travel, making big moves in the travel industry, bouncing back stronger, among other immersive business sessions. With such a diverse array of themes, this event is truly an all-encompassing one, catering to everyone in the industry.

The event’s theme, “New Normal. New Thinking. New Rules,” is aligned with the emerging trends across Africa’s aviation industry to improve both domestic and international air connectivity, thereby increasing air traffic within Kenya and its neighboring regions. According to the World Tourism Organization (UNWTO), tourism and aviation in Africa are two sides of the same coin. Despite the limitations of fragmented airspace and policies that restrict the free movement of air travel passengers from one country to another, tourism has played a crucial role in driving air traffic to, from, and within Africa for over three decades.

Attending the KATA Convention and AGM presents a unique opportunity to discuss strategies for building a strong and resilient travel industry in the face of an ever-changing business environment. You can gain valuable insights into the emerging trends in Africa’s aviation industry and how they are aligning with the event’s theme to drive tourism in and out of the continent, consequently influencing the aviation industry over the next two decades.

This event is essential for tour operators, travel agents, airline representatives, GDS partners, government officials, and other industry players looking to establish a robust and resilient travel industry amidst the evolving business landscape. With a program designed to promote collaboration and partnerships among key stakeholders in the travel industry, attendees can expect to learn, connect, and generate new business opportunities.

Don’t miss out on the chance to be a part of the discussion; register now to secure your spot at Kenya’s premier business event for travel industry leaders. Contact info@katakenya.org or call +254-792 000 835

Bryan Obala – For Membership, Marketing and Communications Desk

By Agnes Mucuha

Turkish Airlines Kenya office led by its country manager Mr. Oguzcan, collaborated with the Kenya Association of Travel Agents (KATA) to host a familiarization trip to Turkey for travel agents last week beginning Monday April 24 to April 28, 2023. The trip exposed us to Turkish Airlines products and services, and it all began at the Turkish Visa Center located at the Two Rivers Mall, Southern Wing, Ground floor in Nairobi. The visa application process was seamless, and the documentation required was standard. Within ten days, our single tourist visas were issued, and we received an sms notification for visa collection.

Departure, NBO

Upon checking in, our group was hosted at the Turkish Airlines lounge located at the JKIA – Unit 1C. The lounge provided comfort and refreshments for us, and the highly reliable Wi-Fi connectivity combined with the warm hospitality from the concierge team made this a good experience.

Turkish Airlines operates either the Boeing 737 or the Airbus A330 on the Nairobi route. On this day, we boarded an A330, which is equipped with modern inflight entertainment with a large selection of movies and music. The legroom on the aircraft was very generous, and the reclining seats enabled us to take a restful nap while on the flight. The inflight meals were inspired by Turkish cuisine, rich in flavor and nutritionally balanced, with plenty of refreshments being served during the flight for hydration and wellness.

Arrival, IST

As we arrived at the world’s 7th busiest airport, the Istanbul International airport (IST), we were awed by its sheer size and modern facilities. Orderly ground handlers provided us with clear directions to the transit counters for our onward connecting flight. We learned that the airport has the capacity to handle over 200 million passengers annually with its state-of-the-art facilities, escalators to facilitate ease of movement between terminals, clear signage providing directions, and very friendly ground crew who were always at hand to assist with any requests. The washrooms at the airport facility were very clean and well-maintained by a permanently stationed steward who ensures the washrooms are hygienic and clean.

The airport immigration process was very seamless. Immigration officers scanned our passports and verified our visa documents. Following that, a photo was taken, and we were cleared to proceed into Turkiye seamlessly. The immigration officers were highly professional and attentive to travelers, and they served with a smile.

Cappadocia

Our transit to Cappadocia went smoothly since we had checked our luggage through from Nairobi. While waiting for our connecting flight, we relaxed at the domestic departure lounge, enjoyed refreshments, and caught up on work using the high-speed Wi-Fi. Our departure to Cappadocia was on time, and we flew via an A320 aircraft optimized for Economy class seating capacity with three rows. Upon landing, we smoothly claimed our luggage and exited the neat and well-organized Cappadocia airport.

On Tuesday 25th April 2023 at 0400hrs, we departed for the hot air balloon trip and experienced the spectacular landscape and sunrise in Cappadocia. It was an unforgettable experience as large hot air balloons took to the sky, adding color and vibrancy to the surroundings. It was a major tourist attraction and even drew wedding groups who held their ceremonies inside the balloons. Watching the sun rise from the horizon into the city of Cappadocia was a heavenly experience, connecting us to Mother Nature. Cappadocia is a region rich in culture, heritage, and history with 365 ancient churches in Goreme. The geological valleys resembling objects or features are known as fairy chimneys.

Our visit to Cappadocia also included a tour of the Avanos town, famous for pottery making from the Hittite civilization. We had a great practical experience of pottery making and appreciated the patience and special skills required in crafting the pottery. Traditionally, the pottery was used as a measure of a groom’s skills before he could be given the hand in marriage of a bride.

Cappadocia is also famous for its precious stones, and we toured the gemstone factory to learn about the three popular stones: Onyx, Zultanite, and Turquoise. The stones are cleaned, cut, and polished into beautiful jewelry. The Zultanite stone was particularly breathtaking as it changes color by the light source between yellowish green, light gold, and purplish pink!

On Wednesday, we flew back to Istanbul city through the Nevsehir Kapadokya Airport on a TK A320 flight. The airport was busy with tourist groups visiting Cappadocia, making it a lively place. We arrived in Istanbul on time and transferred to our hotel effortlessly. During this season, there were heavy rains, and we took the opportunity to enjoy a leisurely afternoon experiencing the buzz of Istanbul city, its people, and culture.

Bosphorus

On Thursday 27th April 2023, we visited the famous Bosphorus Bridge, which was built in 1973 to connect Turkey with Europe and Asia. It is the world’s fourth-longest suspension bridge that crosses the Bosphorous strait and is also known as the 15th July Martyrs Bridge, or the First Bridge. After that, we went to Istanbul’s spice bazaar, which is located within the New Mosque complex and offers a wide variety of spices, dried fruits, nuts, and jewelry.

TURSAB – The Association of Turkish Travel Agents

Friday was our last day of this eye-opening trip, which expanded our worldview and inspired a new perspective and energy to promote travel to Turkey and expose our fellow Kenyans to its rich culture, heritage, and business linkages. We were hosted by TURSAB, The Association of Turkish Travel Agents, for a courtesy visit led by KATA CEO to discuss potential areas of collaboration and partnership in promoting reciprocal travel between Kenya and Turkey. Ms Nergis Buyukkinaci, the Group Head of Corporate Communications, and Ms Aysila Sildir, the Corporate Communications Manager, hosted us at their TURSAB offices, and they shared their insightful vision for promoting travel to Turkey through KATA Travel Agents by offering training workshops to promote growth and educational trips to build confidence in promoting travel and MICE tourism to Turkey.

Turkish Airline Academy

Our final stop was at the Turkish Airlines Aviation Academy, where we were given a tour of the flight simulators, and we appreciated Turkish Airlines’ commitment to passenger safety. The crew is extensively trained on various emergency scenarios that could arise onboard a flight, giving them practical experience. Turkish Airlines has invested heavily in their flight training center, and we were awed by the professionalism and dedication of the crew to learn and follow through on instructions while upholding high-performance standards. Our highlight was the tour of the Turkish Airlines Museum, which showcased the journey of the airline since 1933, followed by an immersive experience of the Boeing 737 Aircraft Simulator. Turkish Airlines is a grounded carrier, upholding very high standards of safety and professionalism and deep values of honesty, respect, and teamwork.

We celebrate the Turkish Airlines leadership team based in Kenya, led by their Country Manager Mr. Oguzcan, our fam trip companion Mr. Bashir, who speaks Turkish fluently and made it easy for us to communicate with our hosts, and Ms. Priscilla, who coordinated the travel logistics and the entire TK team that made this trip a memorable experience for the agents. KATA works collaboratively with airlines to promote travel to key business and leisure destinations, and we celebrate this great partnership with Turkish Airlines. We look forward to growing together as one team and one spirit.